Are you one of those people who trusts their gut and listens to their heart when investing in your business?
Like you just KNOW when to go all-in and make a bet on yourself?
Or are you maybe on the other side of the buying-decision spectrum and like to do your homework and due diligence before you hand over a suitcase of money to a stranger on the internet?
Whether you fall into one of these two camps or somewhere in-between, it’s likely you have a buying-decision style or persona that affects the way you shop around and how you decide to pull the investing trigger. Which means, there’s also a good chance your potential clients and customers do too.
That’s why I went live to uncover the four most common buying personas you need to know to stop leaving money on the table.
We jammed on:
how each of these four buying personalities is expressed so you know how to spot them and sell more from a place of service.
the way a buyer persona interacts with a buying decision and why this matters for your sales process so you empower your people to confidently make investment decisions.
the sneaky way *your* buyer persona might be sabotaging sales and costing you incredible clients and the mindset shift you can make to hear more people say “Take my money!”
the exact steps you can implement to increase conversions in your next launch or on your next discovery call for more right fit clients and cash.
Join me in the replay below.
Wishing you your version of success!
XO, Kim
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