If there’s one thing I’ve learned over the last decade in business it’s that simply showing up and marketing aren’t enough.
Don’t get me wrong, both matter. But how we show up, who we’re being, and what we communicate is the difference between posting and feeling invisible and getting seen…and between hearing “you’re so inspiring” and getting friend zone and attracting right-fit clients who can’t wait to hire and pay us.
That’s why I’m excited to bring you this conversation with my friend Michael Roderick, the CEO of Small Pond Enterprises, where we’re unpacking his ONE Question to Attract Excellence Clients Who Love to Pay You for Your Brain & Offers.
Michael’s zone of genius is helping thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.
In this episode we dive into:
The difference between aspirational and excellence buyers, and the exact order each one thinks in when they're deciding to work with you (once you see it you can't unsee it in your own marketing).
Why positioning yourself as the hero or the guide changes your visibility, sales, and even which objections you hear. Plus Michael's additional question to help you get clear.
What it means to be an "excellence curious" buyer, and real talk about the bridge most coaches skip entirely that costs them.
Michael turns the lens on my own Substack and breaks down exactly why it’s working to get noticed, bring in traffic and new leads, and how it weeds out misfit clients so I ensure I book consultations with the right people who know I’m the coach for them.
The important thing to consider as a coach, therapist, or other service provider who isn’t selling a one-size-fits all solution, the “secret”, or giving someone the answers and how to apply this to your content.
Episode Links:
Connect with Micahel Roderick on his website here and sign up to join his daily email here.
Join Kim on Substack at Business Inside Out here
Connect with Kim on IG: @kimargetsinger
Book a free coaching consultation here
