How to Make a Living Doing What You Love
 Photo cred: dannydalypix; The “Piano Guy” can be found on Instagram @colinhuggins.nyc

Photo cred: dannydalypix; The “Piano Guy” can be found on Instagram @colinhuggins.nyc

“Making money is art and working is art and good business is the best art.” -Andy Warhol

There’s an amazing pianist who plays in the middle of Washington Square Park here in the city on the weekends.

Somehow, he gets a baby grand piano into the center of the park, sets up underneath the trees, and holds court.

He’s so good and the experience is so moving, that my guy and I often go out of our way to see if he’s there, so we can sit under the trees and let the foot traffic and chaos melt away as we listen to him play.

He’s brilliant and he owns it, and as he will proudly tell you, this is how he makes a living. 

The last time we managed to catch a seat on the bench around him, I watched and took note as he masterfully managed the audience, his work, and turned it into a profit.

What made him different from the hundreds of other street performers we pass all the time in the city? Clearly, he’s talented, but truth be told, there are other talented people sharing their art on the city sidewalks who are not getting paid.

It was more than talent, it was how he treated his performance as a business and rocked his sales.

There are a few pointers we can all take from him, whether we’re artists, online business owners, or coaches that will help us all be able to proudly say, “This is how I make my living.”

1. Rock Your Zone of Genius, Own It, and Don’t Be Afraid to Tell People About It.

This guy plays classical music on a piano in the park and makes a living at it. I’m pretty sure no one was telling him, “Hey, guy, you know what would be a great way to make money? Classical music. Piano. Washington Square Park.” 

This guy unapologetically plays what he’s great at, on what’s probably the most inconvenient instrument to store and transport. He didn’t back-peddle and decide to bring an electric keyboard. He doesn’t water down his music playing what he things people want to hear. He plays his zone of genius.

And, here’s what brilliant, he isn’t afraid to tell you before a particularly challenging piece just how difficult it is to play and how fortunate you are to listen to it. He owns his talent and worth and knows everyday person might not appreciate his work unless he spells this out for them.

2. Create an Experience and Get Social Proof.

Piano guy has created a unique experience, where members of the audience can lie underneath his piano to experience the music in a life-changing way.

Here’s what’s brilliant: he offers the experience and has the listeners tell the audience how they felt afterwards. This allows them to promote the experience for him and generates social proof.

For any tourist, this is a one-of-a-kind New York moment.

3. Let Other People Advertise For You.

I’m not sure if this is intentional, but he’s set himself up in a way that’s prime for everyone watching to take photos and upload to social media. He’s gives audience members who want it a stamp with his hashtag when they leave, so they can’t forget.

What does this do for him? This allows him to generate word of mouth opportunities every time he’s playing and free social media press. He focuses on delivering great work and lets the audience do the advertising for him.

4. Deliver Value And Asks For The Sale.

After each song, like “Für Elise”, he tells the audience about what they’re hearing. He delivers a service and performance for free, and then he invites everyone watching to leave him whatever amount they’d like in one of the four buckets he has set up around him. 

Not only does he remind people that he makes his living this way, but he also doesn’t expect people to hear this only once and comply. 

He doesn’t hope people will get the hint because there are buckets around him. After each song, he kindly speaks up, reminds people how difficult the piece was, or speaks to the value of the his work, and clearly invites the audience to pay him. And they do.

5. Make It Really Easy For People To Give You Money.

Not only does he remind people over and over again that, “Hey, you should pay me”, he also makes it super easy for people to give him money.

He has four buckets to collect cash around him. Meaning, wherever you’re sitting, you don’t have to walk far or out of your way to hand over some moola. It also means anyone walking by passes a bucket.

And, he’s created a Venmo handle that he shares with the audience and has clearly labeled on his buckets, so there’s no room for, “I don’t have any cash”. 

Anyone with a Venmo account can take out their phone while he’s playing and send him some money.

My favorite part about all of this? This guy, playing his music in the park is a shining example of creating our own version of success. He exemplifies that there is no one way, no one strategy, no one path to making money doing what we love. He’s demonstrating the power of what happens when we get creative and make our own rules. And, he isn’t hiding in plain sight, he’s anything but, as he owns his work and boldly plants himself in the middle of one of the busiest and most popular parks in the world. 

He’s making it work his way.

As we all look to ways to grow our businesses, create our version of success, stop hiding in plain sight and make more money doing what we love, I hope you can take a page from this guy’s playbook.

While his business might not be traditional, when you peel back the layers, he’s applying some foundational business principles and making them work for him. The results? As he’ll tell you, he makes a living doing this.

Wishing you your version of success!

make a living doing what you love

P.S. Do you want to make a living doing what you love? It would be an honor to support you! For a limited time, I’m offering a few Free 'Business Inside Out': Mindset and Business Strategy Assessments to help you ditch the overwhelm, stop hiding in plain sight, and set you up with next steps, so you can get out their and rock your biz! I’ve been loving these calls and having so much fun with them (and great results!). Click here to learn more and book your free call!

Social Media Isn’t a Solution with Anna Kochetkova

BUSINESS INSIDE OUT

NORMALIZING THE ENTREPRENEURIAL EXPERIENCE ONE REAL CONVERSATION AT A TIME. GET COMFORTABLE, GRAB YOUR FAVORITE BEVERAGE, AND JOIN ME FOR A BEHIND-THE-SCENES LOOK AT THE MINDSET, GRIT, AND STRATEGY THAT CREATES BUSINESS SUCCESS FROM THE INSIDE OUT.

Anna Kochetkova, Good Social Only interview

If you’ve been hanging out with me for a little while, you probably already know I’m all about bringing the social to social media and relationships to business.

Connection is one of my top personal and business values. I also happen to believe it’s one of the secrets, if there was such a thing, to creating a sustainable, successful business.

So, you can imagine how psyched I was when I stumbled across Anna Kochetkova and her business, Good Social Only. Anna is all about shifting the way we’re using social media to help businesses that are making a difference.

Anna’s in Australia, and I’m in Manhattan, so I was lucky enough to catch her for an early-morning/late-night conversation all about social, the realities of business (it’s still work, y’all), and ads.

What followed was a refreshing look at social media, the truth about numbers, the power of business goals and testing, and a reminder that social media isn’t a solution, it’s a tool.

“I think there’s too much focus on social being the solution for everything.”

For those of you who don’t know Anna, she’s a social media strategist who works with service-based women entrepreneurs to help them grow and scale their businesses using Facebook ads and social media. 

She’s one of the few experts who is advocating for the smarter use of social media and other digital tools. Her focus is on real success strategies and deliberate use of social media. 

Talking with Anna felt like it loosened the pressure valve social media can sometimes have on us as entrepreneurs. As she said, “With social, if I feel like I’m getting tired of it, there’s an off button. Super easy…”

It IS that easy, isn’t it?

Join Anna and me for a conversation all about getting social in a good way! Anna’s breaking down the truth behind social media numbers, algorithms, and using social and ads as tools that help us scale our businesses.

Grab a coffee, your notebook, and let's dive in!

CLICK BELOW TO LISTEN TO THE FULL INTERVIEW:

(You can also download the interview and listen to it anytime.)

I’d love for you to join us for the entire conversation, but here are the 'Cliff Notes' if you want to jump around:

{5:08} Anna lets us in on her version of success, and we share a love for having meetings in our pajamas.

{6:06} The importance of balance, and her meaning of the word!

{9:09} Those times work doesn’t feel like work.

{11:59} The power of testing and how crucial it is for strategy.

{14:44} Anna shares her social media philosophy.

{20:51} The reality of boosting social media posts.

{25:42} Why it isn’t always about having a big following, and why the algorithm doesn’t always change things.

{27:44} Anna explains how the algorithm works.

{29:07} What about ads?

{30:48} The three times when Anna doesn’t recommend ads.

{34:02} Her tips for dipping your toes into ads for the first time and where to start!

{39:00} Anna busts a few social media myths.

{43:56} Where you can find Anna and Good Social Only online (links are also below) and her amazing offer for a free strategy call!

{45:19} A closing piece of wisdom.


Once you’ve had a chance to listen, I’d love to hear from you in the comments below. Let me know your biggest takeaway!

Let’s all reframe our relationship with social media and our numbers. I hope this conversation will allow you to see social as a tool that can help you connect, build relationships, and in turn, scale your business.

Anna, thank you again for taking the time to share your experience, insights, and for getting up so early to have this conversation!

Wishing you your version of success!

social media following

Decide to Succeed
decide to succeed

When someone makes a decision, he is really diving into a strong current that will carry him to places he had never dreamed of when he first made the decision.” - Paulo Coelho, The Alchemist

This week, four clients of mine shared that they booked new clients or had income wins. Whoo!

Pretty exciting stuff. It lights me up when I see people making more money doing what they love.

But here’s what really gets me excited about all of these celebrations: Each one of those results started by creating clarity around what they wanted, owning it, and DECIDING they were going to have it and make it happen.

None of them followed the same strategy. None of them have the same business or business model. And none of them took the same actions. Yet, they all got results. 

Sure they absolutely all employed strategy and aligned action, but underneath it all, it started with a shift in their mindset. 

Clearing those blocks and DECIDING, “Hey, I want this, and I’m going to have it. It’s possible, and it’s happening” is a line in the sand.

There is massive power when we decide. 

On the flip side, when we aren’t getting the results we want, there’s a good chance there are few areas we haven’t made decisions! Am I right?

Making clear decisions is something that sets successful entrepreneurs apart. 

As Tony Robbins says: 

"Studies have shown that the most successful people make decisions rapidly because they are clear on their values and what they really want for their lives. The same studies show that they are slow to change their decisions, if at all. On the other hand, people who fail usually make decisions slowly and change their minds quickly, always bouncing back and forth. Just decide!” (Anthony Robbins, Awaken the Giant Within, p. 49) He goes on to say, “It is your decisions, not your conditions, that determine your destiny. A truly committed decision is the force that changes your life.” 

Think about how true this is. 

Your life up to now is the culmination of a series of decisions you’ve made. Every time you make and commit to a new decision you create a situation in which you can alter the course of your life.

Our decisions dictate what we focus on, what we believe, and the actions we take. Before a result is created, we have to first DECIDE it’s possible and we have to DECIDE to take action.

Decisions are so powerful, but many of us freeze when it comes time to make them, and this is what holds so many of us back from the success we want in our businesses.

We often confuse wanting and wishing for deciding. 

But wanting to make money and wishing we had more money are not the same thing as deciding we will make more money.

Wanting a loving, healthy relationship and wishing for one, are not the same as deciding we will be in a committed loving healthy relationship.

Wanting and wishing we could fit in our skinny jeans is not the same thing as deciding we will fit in our skinny jeans. You get the idea.

There are people wanting and wishing all over the place. We create a shift when we get clear and DECIDE.

In order to stop sitting on the sidelines of life and allowing life to happen to us, we have to start making confident decisions and begin acting on them. 

This is how we show up differently and create the results we want. Massive results like more clients, a bigger audience, more money, and those skinny jeans…they're all preceded by a decision.

When we decide, we tap into a part of our brain called the reticular activating system, our ‘RAS”. Y’all have probably heard me geek out on this before because it’s my favorite part of the brain. This part of our brain filters in what we do and don’t pay attention to. It’s our brain’s antenna.

Whatever information we feed our RAS, it scans the horizon looking for situations and opportunities that align for us to notice and it filters out the rest.

Here’s the deal, though, this part of our brain doesn’t decide for us what’s right or wrong, what’s good for us, or what’s going to harm us. It just takes our information and goes about filtering things in and out.

So, when we DECIDE we are going to change careers, start a business, or move across the country this part of the brain starts looking for evidence and opportunities that match up with this.

This is why after we decide something we’ll suddenly start spotting synchronicities everywhere. Most likely, they’ve always been there, we just had never tuned in our brain to notice them. 

On the other hand, when we decide something is impossible or when we decide something is hard, guess what, good old RAS goes about filtering in the information that reinforces and supports exactly this decision. Because this is what we have programmed our mind to do.

(As a side note, pay attention to what you complain about and notice how you see more evidence to support your complaints!)

For those of you who are spiritual, this also taps into God or Source Energy. The moment we decide, we shift our frequency!

If you want to create a result like building a kick-ass business your wildly in love with, you have to first DECIDE. 

Worried about making the wrong decisions? We learn and grow with every choice we make. Even the “wrong” decisions can be catalysts for growth and will ultimately take us further than burying our head in the sand ever will. 

If you’re not sure where to start when it comes to decisions, you can borrow a few of mine:

Decide to play big.

Decide to stand in your power.  

Decide to take responsibility for your life. 

Decide to believe in yourself. 

Decide you're amazing. Decide to shine. 

Decide you are capable. Decide it’s possible.

Decide you can create what you want. 

Decide you are worth it.

Decide to go all in. Decide to play full out.

Decide to do the scary thing.  Decide to take the leap.

Decide to make it happen. Decide it can be easy. 

Decide to show up. Decide to be consistent. 

Decide to be seen. Decide to be happy.

Decide to ask. Decide to make the offer.

Decide to do the damn thing.

Decide to leave the wrong thing.

Decide to succeed.

I hope you’ll stay committed to making decisions. As you do, you’ll start to see a shift in your business and life. You’ll gain confidence. You’ll become more clear on what you want and who you are. You’ll begin to notice how you can co-create your life. You'll get more results that began with a decision to make them happen.

I’m curious, what have you decided is true for you in your business? What do you need to decide?

I’d love to know! 

Wishing you powerful decision-making and your version of success!

decisions shape your success

P.S. Ready to Stop Hiding in Plain Sight and Get Paid? I’ve got a free masterclass coming up for you! Click here to learn more and grab your free seat! 

The Art of Repurposing Content
how to repurpose content
"I'm always thinking, 'How can we package our material in a way that makes it the most useful for our people?'" - Michael Linn

Last week we smacked down some of the stories that can come up around repurposing content.

We flipped the script to talk about how repurposing allows us to do less better and helps us connect with and serve our audience better!

(Missed it? You can catch it here!)

Now that we’ve got the mindset piece down, let’s talk a little strategy, so you can get out there and start repurposing your content.

What I see a lot when it comes to repurposing is copying and pasting content all around town. I call this the ‘Command C’ approach. 

It’s the blog post we share on Medium. It’s the live stream we upload to Youtube. It’s taking that same Youtube video and uploading it to our blog and sending it to our email list. It’s the social media post we regurgitate monthly.

The ‘Command C’ approach is one piece of content copied across multiple platforms. This is the form of repurposing we’re probably most familiar with, no? It's effective, but I see this more as distributing and marketing our content than repurposing. 

When we artfully repurpose our content, we find a way to take something we’ve previously created and breathe new life into it. 

6 Ways to Artfully Repurpose Your Content

1. The Mini Method

Just like we love mini candy bars, we love bite-sized pieces of content. They give us a taste and make us want more.

A great way to repurpose a longer piece of content is to break it down and create new, mini pieces of content perfect for sharing on social media.

A blog post can be turned into multiple social media posts. Longer videos can be clipped down into an Instagram story or used on IGTV. 

In-depth course material can be segmented out into shorter blog posts, podcasts, or live streams.

You get the idea! 

Bonus tip: Freshen up repurposed, mini content by adding a new intro, image, quote, or closing thought. 

2. The Convertible Approach

Remember those weird tube tops that were being advertised on tv for a while? It was one band that could be worn multiple ways, as a tube top, as a skirt, as a weird accent to another top. 

They were bizarre (hope I’m not offending anyone’s sense of style here),  but they were onto something we can use: Repurposing content by taking one topic and using it multiple ways.

This is when we take, say a blog post we’ve written, and use the same content and share it in a new medium, like in a video or podcast. You can also reverse this and turn a video or podcast into a transcript or new blog post.

Not everyone consumes and receives information in the same way, and The Convertible Approach is a great way to connect with people in different ways.

I use this form of repurposing almost every week! I write a blog post once, then talk about the same topic on a live stream on Facebook, which I also stream to Instagram. It’s the same topic multiple ways!

3. Create a Collection

Once you’ve amassed a body of work, you can repurpose it by compiling a group of content together to create a collection. 

For example, a series of blog posts with a few edits can turn into an e-book or guide.

A group of similar videos can become a mini-training or challenge.

A bunch of PDFs can turn into a resource library. 

Your favorite blog posts or videos can become a ‘best of’ or ‘favorites’ section on your website.

To make this work, we want to pull content together so they logically make sense.

4. Get Paid!

I’m ALL about giving away tons of free, valuable content, but we can also repurpose this very same free content and turn it into paid offers.

I can already hear the resistance on this one...Why would anyone pay for content they can get for free?

I’m guessing most of us have already done this! 

We often pay for content to be organized and simplified for us. Paid content usually follows some sort of framework to help you create a desired result. It removes the guesswork, gives us a step-by-step path to follow, saves us time, and allows us to avoid information overload that can come from sifting through free stuff.

For example, I have books next to my desk that I paid money for that are essentially collections of author's blog posts. They’re organized for me in a way that makes sense, is easy to follow, and all in one place. Totally worth it and valuable!

Take a look at your body of work. Is there a way you can organize this content into an easy-to-follow and digestible framework that could help someone else get a result? If so, you might have the makings for a paid offer created from repurposed content! 

5. The Multiplier Method

Most of us have SO much we could say about any given topic that we’re passionate about. 

I know on any given blog post, I have to hit the delete button over and over again to create something that’s digestible.

Often, we think if we’ve talked about a topic once, that’s it. Then we’re back to the ideas drawing board.

This couldn’t be further from the truth AND this thinking doesn’t serve us in our business. We want to show up and continually talk about the things we’re experts in and able to help people with in and new and different ways.

For this reason, this method might be my favorite. It’s repurposing our ideas and topics, and finding new and interesting ways to talk about the same thing we’ve already waxed poetic on.

One of the easiest ways to implement this? Take a piece of content that speaks to your zone of genius and connected with your audience. Add to or expand upon that very same idea in a new piece of content (that’s what we’re doing here!), or find a new example to illustrate the same core message.

6. The Smoothie Method

Smoothies introduced us to a whole new way of enjoying fruit. It took a bunch of ingredients that already existed and blended them together to create an entirely new and delicious concoction.

We can do the same thing when it comes to repurposing our content!

The Smoothie Method takes the ingredients of your content and blends them together until you have something new! 

To make your own content smoothie: Find a few pieces of content that follow a similar theme, pull out a piece from each one, and then reassemble and blend those pieces together until you have one, new content smoothie.

Fun stuff, no? 

Repurposing content can go so much further than the copy and paste approach! When done with thought and intention, there truly is an art to repurposing our content and it can allow us to show up, connect, and serve our audience more powerfully! 

I hope this week’s post will inspire you to find new ways to stretch your content, connect with your people, and keep yourself off the content creation treadmill! 

Wishing you your version of success!

how to repurpose content

P.S. Ready to step your content game up a notch, so you can connect with your dream clients and make more money doing your thing? This is something I love helping my clients with! Click here to learn more about working together and book a free coaching consultation!