I’m writing this email a little later than usual because it’s been a full week.
And I think that’s important to share.
Because:
- People running successful businesses do actually work. The whole “soft era/4-hour workweek” thing only goes so far.
- A “full week” doesn’t mean something’s wrong. Sometimes it just means…life is full.
So please allow me to represent someone who has a successful, fully booked, highly profitable business (almost 7 years and counting), a happy marriage, a stepson, a gym obsession, and a social life…and also sometimes has weeks that are extra full-on. Not because there’s a problem, just because that’s the tradeoff of holding a lot.
This week looked like:
- More 1:1 calls and content edits than usual since I’m off to Iceland next week
- Hosting an intensive + supporting clients through launches and big projects
- Teaching my masterclass, The Fully Booked Method (catch the replay for a few more days here)
- Prepping for a trip that apparently requires an entire new waterproof wardrobe
- Celebrating a friend’s 50th, a date night with hubs, catching up with a girlfriend, and 5 sweat seshes
The point being: that all just takes time. But it’s also exactly how I want to spend my time (ok, maybe minus the hiking gear research).
While I wouldn’t want every week this full (and I’m not here to glamorize hustle culture), it feels full, not draining.
Because it’s aligned, because it’s what I want, and because I picked it (and let’s also keep it real: because I have a lot of support BTS).
So here’s what I hope you take from this:
- Don’t let the online space fool you into thinking people celebrating big results aren’t showing up big behind the scenes (or that they don’t have support when they do).
- Don’t think you’re doing it wrong if you have busy weeks or short sprints. Launches, pushes, prep periods are normal, just like slower seasons after them are, too.
- Don’t buy into the lie that you’ll break if you stretch or hold more. You might get tired or find your limit, but you won’t break. And you’re not meant to do it alone.
- Business (and life) gets so much easier when you build with intention and pick the right-fit model, strategy, and clients for YOU.
- Burnout isn’t always caused by doing “too much” (and I’m not suggesting that either). It’s often caused by too much of the wrong thing, the stuff that doesn’t light you up, is out of alignment, or doesn’t give back to you.
If this same week was spent in a business model I hated, teaching a class I didn’t care about, working with misfit clients, or going to the gym to punish myself, I’d feel very different.
So as I pack (last minute 
can I normalize that for you, too?!) for Iceland tomorrow, I hope this is a reminder that success isn’t about avoiding tradeoffs, it’s about creating the freedom to choose the ones that work best for you.
P.S. Ready to scale strategically and sustainably on your own terms to six and seven figures?
I’d love to support you in holding all that you’re holding.
Book a free coaching consultation here to talk about what it could look like to work together, how I can support you, and upcoming availability.
