This is the most unsexy post I’ve ever written…
Aka, this is what’s really behind making $25k-$40k cash months consistently for the past four years.
Because you see the results, and I see what it actually took to get here.
Let's talk about what no one's sharing about when it comes to long-term, lasting and sustainable success.
You see: being fully booked with 20-25 1:1 clients for 6.5 years
I see:
A year in coach training, giving 100+ free sessions to learn my skills, offering 3 full scholarship spots before ever charging a cent for my work, and 5,000+ 1:1 sessions mastering my craft.
And, still being willing to get on free sessions and consultations to this day.
You see: consistent $25k-$40k cash months for four years & $1.7M cash in the last 6.5 years
I see:
Showing up to market and sell almost daily for 9 years - before I knew this would work or was in demand, for 3 years when I was still working a 9-5, through good and easy seasons (hi, online boom of 2020), and challenging ones when other people called it quits or I was grieving.
You see: Landing pages converting at 45-65% & sales funnels that keep me booked out
I see:
Building relationships and studying what works for almost a decade, reworking masterclasses that don't perform to par, rewriting sales emails, testing copy, and learning how to interpret my data and pay attention to what my audience tells me.
You see: A 92.3% sales call closing rate
I see:
Years working my mindset trash to be able to own my work & genius, time spent learning sales and building the process that feels good on both sides, bringing the messy parts to my own coaching again and again, and focusing on creating demand through my marketing before anyone ever books a call.
You see: $28k days & spots filling almost instantly
I see:
Relationships I've started and nurtured for weeks, months, or even years. Know, like, and trust built over time - and a body of work someone can binge for those times it is seemingly overnight.
You see: Ads that convert at 20-22X with a stupid low CPL
I see:
Investing to learn, test, and refine. Already having an organic strategy that worked and made me $1.495M cash to build from. Playing the long game and optimizing my funnel for 6+ months.
And, choosing to stick with a high-touch 1:1 model that makes a high ROl not just possible, but predictable.
You see: Smart investments that pay me like a second income
I see:
Choosing to be wealthy instead of rich or flashy for DECADES.
Investing instead of buying new things back when I wasn't rich and I was still waiting tables - and those decisions compounding.
But, here’s the thing: if all of us always talked about the unsexy truth about success and what we see all the time..
Most people would never go after their big business dreams and goals because it sounds like work, grit, resilience, challenges, delayed gratification, and trade offs.
Don’t get me wrong. I’m obsessed with my business (in a healthy way). I LOVE my clients. I feel like I have a “pinch me happy little life”.
I wouldn’t change any of it or trade places with anyone.
But, the unsexy truth behind all that ease, joy, fulfillment, and money is also being willing to show up and dig in when it didn’t feel easy because I trusted what was on the other side was worth it.
And, that’s the sexy truth - it IS worth it and so much more than my newbie entrepreneur and coach brain could ever have imagined when I got started.
Ready for 1:1 support from someone who gets what goes into those “sexy” six- and seven-figure results, and wants to help you create them in a way that’s simple, sustainable, reliable, and replicable?
I’m currently meeting with potential clients for summer waitlist spots. I may have one 1:1 coaching spot opening in July/August, and I’ll be opening up one week-long strategy intensive for July.
Book a free coaching consultation here
Because that’s the thing about sexy results: They’re possible for all of us if we’re willing to show up for the unsexy work that makes them inevitable.
P.S. TLDR? Here’s the short and dirty:
The “secret” to my $1.7M cash and consistent $25k–$40k months is keeping it simple AF, trusting myself and my business, and showing up consistently to master, refine, and work what works (even when I had zero evidence it would) until it does.
P.P.S. Looking for 1:1 support that knows what goes into creating big six and seven-figure results again and again, and also wants to partner with you and be there every step of the way?
I’m currently meeting with potential clients for summer waitlist spots.
Book a free coaching consultation here to explore fit and see if a week-long strategy intensive or 6-month coaching partnership is the right next step for you.


