Here’s the truth about consistency and those times you fail to show up for what you say is important to you and for your business and how this really impacts your ability to make the income you want:
You don’t have a ‘consistency problem’
You’re not lazy
You’re not stupid
You’re not bad at calendering
You’re not too busy
You’re not bad at business things
You don’t need a better accountability partner or system
Most likely these are all convenient lies and stories your brain is handing you to cover up the REAL reason you’re having a hard time showing up and staying accountable to what you say you want, whether that’s more clients and your first $10k month, getting booked out on your terms, or scaling your income to multi-five-figure or six-figure cash months.
While, yes, sometimes it’s true, you might have too much on your plate (which can be another form of sneaky self-sabotage) or there might be another practical reason at play, when a lack of follow through happens time and again, the common denominator tells us there might be something else that’s going on - like fear, misalignment, or a belief that isn’t serving you.
This is why I’m not a huge fan of accountability in the traditional sense or being ‘tough’ on clients who don’t stick with their commitments…because most of the time, my clients are plenty tough on themselves and that only adds fuel to the fire and doesn’t solve the real thing going on under the surface.
My guess is you’re similar and the key to showing up for your business consistently until you get results isn’t going to be found in giving yourself a hard time, making yourself wrong, piling on more pressure, or punishing yourself.
Instead of bullying yourself the next time you don’t show up for your business or self the way you intended, I invite you to take your power back and ask: what had me not follow through?
What I’ve noticed after thousands and thousands of calls with smart entrepreneurial clients is usually your first answer will be a clever BS story or excuse your brain has concocted to keep you safe. Knowing this, have some compassion for yourself and ask: What might this story or excuse be covering up or protecting me from?
Keep asking yourself this until you hit your personal pot of gold. You’ll know you’re there when you feel the feels.
For example, if you promised to go live on Monday at 3 pm, and it’s Tuesday and you still haven’t done it, you can ask: what had me not follow through? Maybe your initial answer is that you were super busy with your pay-the-bills gig and didn’t have time.
Then when you ask, what might this story or excuse be covering up or protecting me from? You might uncover, well, the truth is you DID have time but weren’t sure on what to talk about.
If you ask yourself again, what might this story or excuse be covering up or protecting me from? You might get honest with yourself that, well, you kinda had a topic idea but you’re really scared you won’t come across as knowing what you’re talking about and will make a fool of yourself and repel clients…or that someone you know from your job will see you and judge you and think you suck…or that you’ll finally put yourself out there and no one will watch or want to hire you, and then what?!
Whatever your answer, if the real “thing under the thing” is that you’re not clear on your strategy, worried about what people will think, scared of being rejected, or secretly wondering if you’re good enough and can make your business work, that’s not something another calendar system or simply having someone hold you accountable and check in more times will solve...and this also has nothing to do with being lazy, not knowing enough, having enough, or not being capable.
Instead, now you know your real work and what to address, shift, change, rearrange, and rewrite so you can start to show up for the things that matter to you and your business.
This is how you create true accountability and set yourself up for consistency you can stick with in your business - the kind of consistency that brings in clients and cash with ease - not by piling on pressure, making yourself wrong, or punishing yourself, but by creating clarity, “solving the right problem”, and taking action that’s contrary to your brain’s stories and excuses.
Wishing you your version of success!
P.S. Ready for TRUE accountability and to be held to a higher standard and your higher vision for your business so you can work through the -ish that’s holding you back, keeping you stuck and getting in your own way, and show up, take up space, and work your strategy to bring in more clients and cash?
Book a free coaching consultation here to talk about how I can help you build, grow, and scale a profitable and sustainable business so you can make six and multi-six-figures on your terms.
