Why I Secretly Love Targeted Ads And What This Has To Do With You

We just moved (hello, Brooklyn!) into my dream apartment. And, when we were getting ready to move, I was doing online searches for moving companies and new furniture. (I like to think I would have been an architect or interior designer in another life 😉.)

This means, all the ads targeted at me on social media were house things. And, while it’s a little creepy how quickly those ads pop up, I freaking loved how easy it is to find *exactly* what I was looking for because of this.

I felt like someone else was doing the legwork to put everything I’d spend time searching for directly in front of me. Maybe this means I’m lazy (?!), but I like to think of it as efficient and available for things to be easy.

The point being, when I saw a sponsored post with an industrial shelving unit, I wasn’t annoyed or pissed. I was grateful I was being targeted and offered something I wanted and didn’t have to waste time hunting for it. 

What if you knew the same thing was true every time you put your offer in front of your people? 

What if, instead of worrying if you were being ‘annoying’ every time you made an offer, you knew you were helping someone out?

What if you knew, you were making it easier for the people who want what you’re selling to find you and get exactly what they’re looking for (without wasting time looking!)?

I bet it would feel a whole lot different selling. It would, *gasp* feel like you were being of service. Am I right?

Let me paint this in another solar for you. Let’s just say you had a solution that could help someone severely limit their risk of catching Covid-19, maybe a medicine or mask. (PS team #wearamask over here!)

You’d want to scream it from the rooftops, right? 

You’d see it as your mission and job to let as many people know this is available, right?

It would be of *service* to let people know this solution existed and is available. And, it could potentially harm people if you didn’t sell. Can we agree with that?

👆🏻👆🏻That’s how I want to invite you to think about selling. 

Instead of worrying about being annoying, icky, yucky or watching yourself closely to make sure you’re not selling too much, what if you *knew* it was being of service to sell?

The truth is, if you have a product or service you KNOW can help people solve a problem, help them with a challenge, or improve their quality of life, you’re doing a disservice when you aren’t selling. You’re making it about you and your feelings instead of the people your work can help.

An easy way to check in the next time you’re worried you’re bugging people with your offer? Ask yourself:

👉🏻 How is this offer of service? 

👉🏻 Who am I doing a disservice to when I don’t sell? 

👉🏻 How can I make someone’s life easier by putting this offer right where they can see it?

Then, go out there and sell knowing you’re being of service and there’s someone like me on the other side that’s so grateful you just saved them a whole bunch of time! 

Wishing you your version of success.