I've become a typical New Yorker in that I don’t really cook...at all.
I do enjoy cooking and find it to be very meditative and we’ve done a whole lot more of it since COVID began…and I also love ‘delegating’ this out to the incredible spots in our neighborhood and being able to support them.
And let's be real...they're always going to make something far tastier than I will (not a mindset block, it’s the truth ).
Anyway, I’m going somewhere with this for your business!
One of our go-to’s is an Italian spot we’ll call Restaurant A. Needless to say, the food is great, and for a while, we’d either order from there or another Italian spot, Restaurant B, which has the best pizza.
Except, not-so-long ago we had a nasty experience at Restaurant B. There was a mistake with our order, and we were blown away by how the owner responded to us.
So, we stopped going to Restaurant B altogether and we've naturally gone to Restaurant A more and more to fill in the gap.
We noticed as we started frequenting this spot more for takeout, despite how busy they may be, the owner always came out from behind the bar and walked across the restaurant to greet us, made sure we were being taken care of, and wished us well.
The ex-waitress in me also started to notice…
If his staff is busy, he'll make sure to come around to run our credit card or refill waters.
He knows both of our names.
When we got married, he wanted to hear all about the wedding.
When I came in for my birthday (rare in-person Covid meal!), he sent over a dessert on the house.
The only time he doesn't welcome us as we walk in is when he's helping serve at another table.
To top it off, this holiday, we received a substantial gift card from the owner of location A and our building manager to the restaurant.
If we were just looking at Restaurant A and Restaurant B on paper, we could order from either and get a great dinner out of it. Both have great food, AND, Restaurant B’s menu edges out Restaurant A because they have great pizza (my fav) and happen to be a little less pricey.
But, Restaurant B doesn't get our money weekly anymore. I’m not the only one who’s noticed this. Restaurant A is always busy and has a wait, and the last time we walked by Restaurant B, we noticed only a few tables full.
This wasn’t only a reminder of the importance of customer service, but also highlighted the power of going above and beyond to get to know people, build relationships, and bring in that personal touch. That gift card was icing on the cake, and we’re sold for life.
When you create intimate connection points with your audience, with potential clients, and current clients, not only will you stand out because of it - because, frankly, most people aren’t willing to walk across the metaphorical bar to say hi - but that’s also what compels people to want to buy, stick around, and sing your praises.
Restaurant A is proof that building connection and giving a fuck makes a huge difference in sales - it might even be the most important sales strategy out there.
Want your business to be more like Restaurant A - booked out with “regulars” who are sold for life and can’t wait to tell everyone else about you?
I’m excited to announce, thanks to my amazing team, we’re opening up two more 1:1 coaching spots (for a coaching intensive or on-going partnership spot).
So if you’ve been wondering about what it would look like to work together and how I can help you get EPIC business results, like your own booked out six or multi-six-figure+ business…
I want to talk to you!
My spots book up quickly, and these are likely the last additional spots we’ll open up this year, so if you know you're ready to up-level your business income, impact, success and want to do it *your* way, this is your time, and now is the time to book a time to talk.
Then, tell me, can you think of an example where connection and service has kept you coming back for more? Hit ‘reply’ and let me know!
Wishing you your version of success!
P.S. Skimming to the bottom? Here’s the quick and dirty: making an effort to build real relationships, be of service, and generally giving a fuck will make you more money over the lifetime of your business than pretty much anything else (except maybe your mindset).
Ready for 1:1 support to help you with the mindset side and the strategy side of things so you can show up, show people you care, and make more money doing what you love?
Book a free coaching consultation here to talk about how I can help you build, grow, and scale a profitable business on your terms and snag one of the new spots we’ve opened up (and likely one of the last for the year)!