It’s super frustrating to feel like you’re doing #allthethings and still not booking clients (or as many as you want). Am I right?!
One of the most common things clients come to me with is exactly this: feeling stuck on a hamster wheel in business with little or nothing to show in return...doing everything ‘right’, showing up consistently, and wondering when those dollar bills will start rolling in.
I’m the first person to look to mindset when clients aren’t rolling in (because, hello, it runs the show), but sometimes the answer to all this -ish is much simpler. Sometimes it’s because your people just don’t understand what you’re selling and how you can help them.
A general business rule of thumb: confused people don’t buy. And, it’s easy to overcomplicate your messaging and offers and unintentionally confuse your people. I’d say this is the #1 reason business owners hear crickets when they’re selling because it’s hard to see the forest for the trees when yourethisclosetoyourwork.
You might know what you do and feel fired up with passion about it, but if your people aren’t crystal clear on how you can help them solve their problems, it’s going to make it hard for them to part with their hard earned money and hire you….at any price point.
An easy way to check if this confusion is what’s costing you sales (or if it’s something else, like your mindset)? Run your offer and messaging through the kid test. Meaning, ask a kid in your life or ask yourself, “Would a kid understand this and know what this means?”
Bonus points for asking, “Would a kid be able to describe this to their parents or a friend in a way that makes sense?”
If you get a ‘yes’ to the kid test, you’re good to go. If you get a ‘no’, it’s time to focus on speaking about your work in a way that’s easier to understand so people can throw their money at you.
Want to know why people DO buy and how to step up your messaging for more conversions?
Us humans are pretty basic, and we’re wired to avoid pain and seek pleasure. When it comes to business and why people buy, the same human principles hold true (after all, you’re selling to humans, right?!).
People spend their money on things they believe will help solve their problems or avoid things they don’t like (i.e. avoid pain). This is why you might pay someone to clean your house, it allows you to avoid the thing you don’t want to do 👉🏻 clean 👈🏻 which is a way of paying money to avoid pain.
So, an easy way to simplify your messaging and make it crystal clear why people want to buy what you have to sell is to speak to the pain and pleasure of what you have to offer.
Then, put the thesaurus away, drop the industry jargon and smart sounding ‘professional’ language, and run it back through the kid test to make sure you’re speaking to your people in a way they can understand and watch the clients and cash roll in.
Wishing you your version of success!