New clients often come to me telling me they want, no NEED, to book more clients...like yesterday.
I listen and hear them. And I get it, you’re in business to make money, so you need to generate income.
I preach making money doing what you love - having a business you’re wildly in love with that also makes you bank. Yes to making money, more clients, more sales, more income. Abso-freaking-lutely. But this can’t be the main focus. That’s not how the money rolls in.
Because when you’re focused on needing money and clients, you become desperate and self-centered. It becomes all about YOU and YOUR needs. That rent you need to pay, the debt you’re trying to pay off, the income month you want to reach, that lifestyle you want to build.
I’m not saying you can’t want those things or don’t get to have them, but when that’s the focus and drive behind making more money, it makes it really tough to bring those clients.
After all, what you focus on expands. This thinking only expands lack...not to mention, when you’re in a needy headspace, it’s all about you.
So to make more money doing what you love, you have to flip the focus and take it off of your needs and onto your people.
Instead of ‘me, me, me’ it has to be ‘you, you, you.’
How do you flip this focus? Think about:
How can you show up and serve?
How can you connect on a deeper level with your people?
How can you create an even better solution for the problem your audience faces?
How can you understand your clients’ struggles that much more?
How can you get intimate with your peoples’ fears and what’s holding them back on a deeper level?
When it comes to business, I want to remind you, it’s not about you, it’s about your clients and customers. You aren’t selling your needs, you’re selling your solution to help solve someone else’s problems and meet *their* needs!
The magic happens when you take the spotlight off of yourself and shine it onto your potential clients and allow them to be the needy ones. The more you can switch the focus and make it about what your people need, the more you step into service, and ironically, the more you’ll start bringing in money to get all those personal needs met.
Wishing you your version of success.
