Here’s what I’ve seen to be true through my own business success and supporting clients to their own 6 and 7-figure wins: when your strategy feels complicated and you’re not getting results, there’s a very good chance you’re overcomplicating things and not focused.
If you're not selling as much as you want to or feel like you’re throwing spaghetti at the wall, there’s a chance you’re not clear on the ONE offer you’re currently marketing or jumping around from one thing to the next.
When you know exactly what you’re focused on selling, it makes it much easier to decide and show up for your strategy…which makes it easier to book clients and make money.
This also helps you leverage the power of your mindset because you know where to focus your attention - and we all know, what you focus on expands.
In fact, this single shift is what helped me go from feeling like I was driving the business struggle bus full speed ahead to getting booked out and making my first $10k cash month.
Here’s an example outside of business. Think about a compass: if you have a compass that’s constantly spinning around, it’s tough to know which direction to head in, and you won’t get very far even if you’re constantly moving and chasing the change in directions. In fact, you’ll end up going in circles and stay in the same place - even if you’re exerting a whole lot!
If you have a compass that’s steady and pointed in one direction, even if you move slowly, you know exactly what direction to focus your attention and action to get where you want to go…so you can actually get “there” faster (whether that’s your first client, next client, $10k or $100k months).
This same principle applies here: set your business compass in ONE direction at a time to keep yourself from spinning in circles and going nowhere fast. Once you reach where you’re going, you’re not stuck (multi-passionates rejoice!), and you can always add a new location and direction to point your compass in.
Having ONE focus at a time isn’t meant to lock you in, it’s the shortcut to reaching multiple destinations and arriving feeling rested and ready for more.
This week, I’d invite you to check back in with your business travel log and focus in: where’s your GPS currently set for? If there’s more than one location, can you decide on your first stop?
Wishing you your version of success!
P.S. Ready to get clear on the strategy and action to help you reach your ONE direction (and not the boy band )? Let’s talk.
Book a free coaching consultation here to talk about how I can help you get clear, focused, and out of your own way so you can show up, take names, and make more money on your terms.