Our online space is LOUD, and there’s a lot of noise about what you’re supposed to do, what your business is supposed to look like, the best way to build a business. It’s everywhere and in your face.
Since you tend to consume the content from people who are further ahead, it can be easy to get caught up in what they’re doing and think you should do that, too.
You see someone successfully launch a course, group program, or membership site and talk about the epic money they’re making and think, “That’s the secret to success. I should do that, too! And, I should do it RIGHT NOW.”
Except, you can’t see behind-the-scenes of their business and what went into their decision to make this offer or why this was the right time and right program to sell for THEM.
Because you aren’t privy to this, it’s easy to get sucked into what you *think* business is supposed to look like and try to scale before you’re ready to scale.
Trying to scale before you’re ready to scale is one of the sneakiest reasons GREAT programs launch and get ho-hum results.
If you want your business to expand slow your roll, stop rushing to scale, and focus on selling ONE offer really well first.
This is one of the reasons it’s really easy for me to make great money doing what I love and make it on repeat. I ONLY offer 1:1, which means I just get better and better at what I do. And, marketing and selling my work gets easier and easier.
But, rewind the tape a few years back to my first year-and-a-half of business: I had a membership program, ran a mastermind, a group coaching program, some smaller courses...along with my 1:1 work.
Wanna know what happens when you try to scale your business before it’s ready to scale...when you offer all the things and the kitchen sink at once? You fracture your focus and your results. You also fracture the attention and focus of your audience, and the results your clients get.
Because what you focus on expands. If you focus on selling one thing, you get better and better at marketing, messaging, selling, and delivering that one thing. You help your audience learn and trust that one offer. You become more of an expert when you stay in your lane, and you help your people reap the benefits of that focus.
Trying to scale before you’re ready to scale is one of the sneakiest reasons GREAT programs launch and get ho-hum results. Master ONE offer, then it’s so much easier to add on another program and scale because you have the bandwidth to focus on something new (and your audience has a chance to catch up to invest in something new). I promise you, if you focus on one thing first and get that working well in your business before adding on anything new, you’ll be ready to scale and have your focus expand to something new much faster.
Are you being clear with where you’re at in business? Are you putting focus and pressure on yourself to scale before you’ve given yourself a chance to grow?
Wishing you your version of success.