The Difference Between Your Ideal Client Avatar And Paying Clients

I remember when I first started my business, the concept of an ideal client avatar was both fascinating and confusing.

I’m an ex-actress with a psych degree and obsessed with understanding people, hence the fascination.

I also remember how much bogus information was taught about ideal clients. ICA exercises felt more like creative writing projects than something designed to help market and sell an offer to real people. 

Luckily, I stopped downloading all the ICA freebies and ignored some of the less-than-useful ideal client avatar advice, but apparently some of this is still being taught and derailing well-meant, talented business owners.  

After over five years running a successful business we’ve grown to multi-six-figures working with the best clients, I’ve found there’s a difference between your ideal client avatar and real, paying clients.

That’s why I went live to talk about what you really need to understand about your ideal client.

We broke down the difference between ideal clients and paying clients and what you *actually* need to understand about your ICA to inform a marketing and sales strategy that connects with *real* people and converts into cash deposits. 

Wishing you your version of success!

XO, Kim

WE JAMMED ON:

• The truth about ideal client avatar exercises that can slow down your sales.

• A real look at my client roster and the lessons about paying clients you can steal from my experience. 

• The two things paying clients care about that you actually need to know to stop hearing crickets online.

• The exact questions I ask myself (and my clients) to get clear on what matters for my people that’s helped me get and stay fully booked for years and bring in consistent multi-five-figure cash months (that you can utilize for your messaging, marketing, and content to connect with more potential clients).

• A bonus sales tip to help you speak about your work and offers in a way your audience will pick up and want to pay for.