Ever wonder why celebrities ask for some outrageous things to be added to their contracts - like all blue M&M’s or fresh, white lilies in their trailer?
These requests may seem strange, but as someone who’s spent over a decade working with some of the biggest names in the entertainment industry, I know they make perfect sense when you consider the different phases of growth and scaling that performers, just like entrepreneurs, go through.
Performers are also running their own business and leading a team, and they’ve learned on their path to the top who you need to show up as you grow looks different than what’s required to scale.
What it takes to book your first one-line role is different than what it takes to build a personal brand, grow an audience that will watch whatever you put out, carry a film, and promote it effectively to hit big box office numbers.
Same, same in business - your role looks different if you’re focused on booking your first paying client than it does when you’re expanding your reach, holding a full roster or program, leading a team, and serving more people.
What I find for most people when you’re starting and building a business, you’re often wearing *all* the hats and are often in a heavy action + execution phase. You’re often the worker bee *and* the CEO.
However, when your business starts to churn and work like a well-oiled machine and you’re going from growing to scaling, those very things like wearing all the hats and doing all the things, are now the very things that hold you back and sabotage your next level.
It becomes your job to protect your time and focus on what only you can do in your business - your genius - to delete, automate, and delegate the rest and to invest in support that allows you to be and bring your A-game.
Which brings us back to those seemingly wild requests celebrities put into their contracts.
Most big name actors aren’t a-holes who are hard to please, they’re CEOs protecting their time and talent, aware of the phase they’re in and what they need to perform at their very best.
They also know a few weird asks ensure that the people supporting them are paying attention to details so they can let go and focus on their work.
So, check in with what phase of business you're in and what role as CEO you need to show up as.
If you're in the growing phase, wear all the hats, hone your craft and process, and maybe hold off on the blue M&M requests until you're scaling and your business needs you to give your CEO role your full attention.
Then, for fun, I’d love to know, if you were a celebrity, what “weird” request would you add to your contract?
Wishing you your version of success!
P.S. Ready for the kind of support that knows how to meet you where you and your business are at so you confidently lean into the mindset, strategy, and action that works for you at each stage and close the right gaps to successfully build, grow, and scale?
Book a free coaching consultation here to talk about how I can help you tap into your unique edge and define and own your role as a CEO for your own show-stopping six and seven-figure business results.
