Did you know I booked my first paying coaching client ever by showing up, connecting, sharing value, and being of service in a FB group?
My second paying client ever came from doing the same on IG.
My third paying client came from my email list - where the same simple principles applied.
When I started my business, I had a SIMPLE strategy that worked to book paying clients: show up consistently, share valuable content, connect, be of service, and ask people to get on a call with me.
And, then? As soon as I started getting some traction, booking clients, and making money, I felt I didn’t know enough and figured there must be something I was missing if I wanted to KEEP booking clients. So, I started learning #allthethings, followed by doing all.the.things.
Here’s what’s wild: I very quickly overcomplicated what was a simple process that was working and slowed down my business growth...this only reinforced the story that there must be more to learn and do...that there must be something else that was missing…and so the cycle continued…until I thought it must be hard, and there was for sure a secret, to booking clients consistently.
I had to unlearn and work my mindset so I could get back to a place to trust myself and know the simplicity I started my business with was enough.
It’s returning to that same simplicity, doubling down on my mindset so I can stay out of my own way, and trusting my strategy works - instead of looking for the holes to fill - that’s allowed me to get and stay fully booked for years, making consistent multi-five-figure cash months doing work I love.
I share this because this is something I see in clients now (so you can’t sneak this sabotage past me!), and I get how easy it is in a noisy and crowded online space to outsource your power, stop trusting yourself, stop believing in yourself, and stop trusting the clients and cash are on the way. I know there’s messaging and marketing that will glady co-sign these stories and sell you all the ways you can overcomplicate the simplicity that’s already working for you.
Sometimes the most important work you can do in your business and for yourself is to unlearn everything you think you’re supposed to know and do. In fact, this is some of the most important work I do with my clients so they can stop sabotaging themselves long enough to get (and stay) out of their own way to trust the simple strategy that works for them...and work it to make money doing the work they love on repeat.
This week, I’d invite you to check in and ask: what’s already working for you in your business that you can trust and lean into even more? What do you need to unlearn so you can strengthen your trust?
Wishing you your version of success.