Have you ever read the same book as a group of friends or peers? Or gone to see the same movie (ya know, pre-Covid days)?
Ever notice how you can consume the same exact content or watch the same experience and every single one of you might have a different takeaway, highlight, and overall opinion?
And, OMG, have you ever had that experience when you LOVE something (like a song, piece of art, play, even piece of furniture!) and someone you’re close to thinks it’s crap (or vice versa)?
Crazy as it is to notice everyone doesn’t see the world through your specific lens and perspective, that’s the beauty of being human, right?!
This same phenomenon is true when it comes to how your audience interacts with your brand, content, and business as well as how potential clients move through your sales process.
They’re not all going to experience or even notice the same things you do, and they’re not all going to move through it the same way. Because #beinghuman
This means not all your dreamy, soulmate, ideal clients will process decisions and buy the way you do.
And, this doesn’t make them any less dreamy, it makes them human and not you (and, last time I checked, you’re not selling to yourself).
Which means, you’re going to have a better chance booking said soulmate clients if you don’t decide for them if they’re a fit based on the way *you* buy and move through a sales process.
Let me use myself as an example. When it comes to buying and making investments, I tend to do any research upfront and then use the shopping or discovery call process to confirm my bias. I personally don’t love to shop around and find it draining. I limit my choices and generally make buying decisions and act quickly.
Now, if I assumed everyone processed decisions and bought the same way I did, as soon as someone didn’t run at the opportunity to work with me on a discovery call, I’d jump to the conclusion that my work isn’t for them...instead of seeing them as their own person, with their own decision-making process, and their own buying style and an opportunity to lean in and support them through their investment decision.
The truth? There are lots of buying styles, and any one person can even flip flop their buying ways.
Some people need to ask a ton of questions.
Some people need to research and read reviews.
Some people need an entire moon cycle to consider if it’s the right move.
Some people trust their gut and buy on the spot.
And, all of these buying styles can bring you your amazing, dreamy, soulmate clients. One way isn’t better than the other, it’s just about what’s better for each person.
Your content and process might be the same for everyone, but each new person is going to interact with it and bring their own perspective, life experience, and buying style into the mix.
You can’t expect potential clients to have the same buying process as you or as one another. Which means, ya also gotta stop expecting everyone to respond the same way and writing off people who don’t respond the same way you would.
You serve your people and your business when you allow each individual to go through their process and support and empower them to make a clear decision to move towards what it is they want in their own style.
Can you think of an example of this from your personal life to use as evidence to stay out of your own way in your sales process?
Wishing you your version of success.
