Want to know the strategy for reaching multiple goals for a profitable AND sustainable business? (This is for my multi-passionates!)
This is something I talk about with clients ALL the time: being mindful of having too many goals and focusing on too many things at once before you’ve completed or seen a previous idea through to completion, created a process around it, and in turn, created space for something new to thrive.
As entrepreneurs, most of us are big thinkers and we generally love to create. The problem usually isn’t a shortage of ideas, am I right?!
While being able to ideate and execute is beautiful and essential for your growth, income, and impact, sometimes when you’re a visionary, the ‘shadow side’ to this creative genius can come at the expense of seeing things through long enough to get results (or get things well-oiled enough to let them hum along or hand them off to team) before jumping onto a new shiny object.
This can lead to starting and stopping, leaking energy, getting diminishing returns, or even sabotaging your potential to scale because of fractured focus and output. Especially when every new idea requires you to build a whole new foundation to get it up and rolling.
From one creative-minded person to another, I feel you on the desire to always be making something new. And, I coach my clients to leverage their innovative ideas by taking action on things that are congruent with their current path for income instead of trying to reinvent the wheel every time lightning strikes.
I encourage them to pause and back burner new lightbulb plans until they’ve had a chance to see a current idea through to consistent results so they’re not limiting their business potential and profitability (because constantly creating a new offer or marketing strategy from the ground up costs you and your business time, energy, often team, and in turn, diminishes your profit margin).
If you want to build, grow, and scale a profitable AND sustainable business, I challenge you to take the mindset of:
I start one thing at a time, and I see it through to completion.
I sell one offer and work it until I know I can rinse and repeat my sales process to bring in reliable income before adding on something new.
I create a process around what I start before I hand it off and move onto something else.
I look for and prioritize where I can add to existing ideas and processes in my business (aka where can I deepen the flavor of what I’m already cooking instead of starting a new dish?).
I leverage my work and maximize the return I get from everything I create in my business so I can sustainably scale with more ease.
This doesn’t mean new ideas you aren’t ready to jump on at this moment need to be ignored or tossed away. This also doesn’t mean you have to stuff down your many passions and interests, or that you’re only ever able to create and sell one thing in your business.
This means those new hits of genius might simply need to sit on the back burner on simmer (aka in a Google Doc or notebook) until there’s space on the front burner or room in a pot that’s already boiling - so you don’t burn what you’ve already got cooking or serve a flavorless stew.
Because when you nail one metaphorical dish in your business, you can turn up the heat, and it’s so much easier (and faster) to whip up a complimentary side dish or dessert…and bring in more income on repeat with a lot more ease.
Wishing you your version of success!
P.S. Do you have all.the.ideas. or suffer from shiny object syndrome? Want support getting clear on your next focus in business and the strategy and action plan to see it through to big results - like getting booked out, successfully launching your programs, and making your own record-breaking income months?
Book a free coaching consultation here to talk about how I can help you build, grow, and scale a profitable business on your terms.
