Have you ever heard that question, “Are you a fisher or a farmer?”
It’s all about your mindset around marketing and making money in business.
See, so many entrepreneurs come into business with the mindset of a fisher(man, woman, or person). They put some bait on their marketing hook, and throw it out into the internet waters, and try to hook a bite.
When that doesn’t work, out come more reels and different types of bait.
The fisher might have a few catches, but it kills the supply the minute it takes it out of the water and has to start all over again.
Some entrepreneurs have a different mindset and take a different approach. They start by tending their own soil to ensure it’s rich and fertile. Then, they plant seeds, water, and nurture them.
The farmer knows, if they plant their seeds, there’s a crop coming, even when there’s no evidence above the ground.
As those seeds start to grow, they keep planting new seeds, while tending to what’s growing, pruning where needed, and pulling the weeds out.
At the end of a harvest, the farmer has a bounty, AND they’ve grown and nurtured plants that will continue to bear fruit season after season.
I don’t know about you, but when it comes to business, I’d rather take the farming approach that keeps planting seeds and bringing in crops season after season than the fisher who has to start all over again with new bait hoping to catch a line.
The mindset of the farmer in business erases that desperate energy that needs all the things right now to feel good and secure. And, it opens up space for results, like booking clients and making money in the present and future.
Playing the long game by “farming” means you’re never clinging onto a specific marketing action, discovery call, or client, which ironically, makes it easier to get immediate results in the short term.
AND, showing up like a farmer by playing the long game, for the long game, means you also know and trust those seeds you plant that don’t sprout overnight will grow over time.
One of the reasons my business feels so easy is because of exactly this. When you tend to your crops and play the long game for the long game, people you’ve connected with months or even years ago come back around all the time to hire you.
And, the same way one crop can yield fruit season after season, because of the relationship and trust that’s built over time, many of those people who come back after some time and turn into clients often renew.
Taking the approach of a farmer in business and playing the long game doesn’t mean results have to take a long time, it’s more about knowing when you plant this mindset and strategy it will KEEP bringing you results for the long term and that you’ll be around long enough to reap those benefits!
Leave a comment below and let me know, how has showing up like a farmer and playing the long game for the long game benefitted you in business?
Wishing you your version of success.