I happily pay my colorist a lot of money to offer me less and do less work. Let me explain and share what this has to do with you, your business, and what you charge.
I could pay less to have someone *both* cut and color my hair, and I have zero desire to do either.
Call me a snob but, I’m pretty particular when it comes to my hair. I’ve also had my hair almost melted from a bad dye-job, turned neon orange down the part (think radioactive skunk ), and had it break off due to neglect during one process.
What I’ve learned from those investments gone wrong is good color that also takes care of your hair is best done by a specialist. Getting it done right costs a little more to technically get a little less, so someone can focus on doing less, better.
Specialists niche in and tend to do a few things exceptionally well at the exclusion of not offering other services…which is why I happily now pay someone who’s an expert at blonde color double to not include a haircut.
What does the pickiness about my hair have to do with you and your business?
There’s a lot of talk about ‘premium pricing’ and ‘premium clients’ (I’ll save my rant on my distaste for that term for another post ), which seems to have everyone racing to charge more.
I also see through my clients how often increasing rates can also kick up enoughness and a want to do more and more.
And, while price gouging, not understanding what the market can bare or will pay, or not delivering value on the backend of *any* price tag aren’t cool, ethical, or smart business, most of the people I work with tend to be undervaluing and undercharging for their services.
What you can see through my hair care is there are plenty of circumstances where clients are willing to pay more for less - because there’s an increase in value.
There’s absolutely a need and room for generalists, and usually we pay more for specialized services, offers, and the expertise that helps us address a specific problem, concern, or meet a desire better than a general option ever could.
Like, someone who knows blonde hair color and won’t even allow me to pay her to cut my hair (even though, I’m sure she *could*) because she’s that clear on her genius and lane.
So, instead of “the riches are in the niches”, I invite you to see this as the riches are in specializing, owning your genius, staying in your lane, and doing less, better.
Wishing you your version of success.
P.S. I’m both a specialist and expert at what I do as a 1:1 business coach, and my coaching fees also happen to be very reasonable and only increase as you get monetary results thanks to the revenue share model I use.
Curious about what it would look like to get my expert eyes with over 7 ½ years of experience supporting 15 clients to their first six-figures, countless to multi-six-figures, and 3 clients from early stages in business to a million+, thousands and thousands of coaching calls, and my personal experience from both the acting world and building my own booked-out, multi-six-figure 1:1 practice all over your business?
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