Something I chat with my clients about often, especially my creative-minded artists and big feelers, is that there’s a difference between content and a six and seven-figure content marketing strategy that brings in right-fit leads that turn into right-fit clients.
Let me give you an example from the acting world to illustrate this concept: there’s a difference between acting as a hobby, and putting up a scene for fun, and wanting to get paid for your craft by rocking a scene for an audition to book a role.
I witnessed actors get stuck in acting classes for years, without booking work, because they were just picking and working scenes that felt fun for them to do, that they personally enjoyed watching on tv or in movies, and playing roles that felt good to perform.
This is great if your goal is extracurricular or because you want to stretch outside your comfort zone or even have an easier time speaking up at your day job!
But, if you want to be a working, paid actor, your focus shifts past what feels good for you to perform and onto learning how to think about a scene strategically and how to master the art of booking the job. This might include understanding your type and role in context of the overall script, how your character is meant to move the story along, and the tone and end result producers and directors need so they can film and sell a finished product.
It’s no longer only about your art, but also about bringing the appropriate value needed for the project to help casting understand why you’re the right and best fit to book the part.
Same, same with content marketing.
It’s totally cool if you want to create content for the sake of creating content, if you want to express your artistry, if you want to share your thoughts and voice on social media, or if you want to work past shy tendencies and take up more space. The creative and mindset coach in me loves that for you.
And, if your goal is to leverage your content as a part of your marketing strategy to help you get visible, attract new people into your world, and build relationships that turn into the right kinds of qualified leads to fill your programs with right-fit clients who love to pay you - the business mentor in me invites you to think about this subtle difference between content and content marketing to include the elements in your content that help connect the dots for your people as to what it is you sell, the problems you solve, and the results that are possible when someone buys or invests through you.
This takes you from content that people like to consume because it’s “good”, interesting, and entertaining to the kind of content that compels people to lean in, want to learn more about your work, and hire you.
This also helps squash the mindset gremlins that tell you your content “sucks” or isn’t good enough when it’s not bringing in the connections or leads you’re craving, and helps you to instead, look at and close the right gap if that’s your goal!
Because I’m sure your content is plenty good enough, it might simply need some marketing elements added into it to help you bring in those conversions.
Wishing you your version of success.
P.S. Ready to step up your content game and leverage it as part of your marketing strategy and sales process to help you grow an audience, and build connections with right-fit leads who turn into right-fit, happy money clients who love to pay you?
Supporting you with the clarity, mindset, strategy, and action that goes into crafting words that sell is one of my coaching superpowers and favorite things to help you with so you can tap into and own your unique edge, take up way more space online, and get booked out, fill waitlists, and sell out your group programs.
I’m currently opening up summer 1:1 Unapologetic Words that Sell Coaching Intensives, and you’re invited!
Learn more here and book a free coaching consultation here to talk about how I can support you with your business goals, for a coaching chemistry test (fit is a top value of mine, and I promise, I’ll let you know if I don’t think I’m the best match), and to talk about upcoming availability.
