Have you seen the Garth Brooks docu-series on Netflix?
I won’t spoil it for you, but Garth Brooks is the number one selling solo artist in the US and one of the world’s best-selling artists of ALL time. So, even if you don’t like country or his music, you can assume he's doing something right and knows a thing or two about making money from your passion.
Want to know something that’s attributed to that success? Garth Brooks created a sound in the genre that was new. He innovated country music by bringing in sounds from pop and rock and his fans, and the rest of the world LOVED it.
I’m not one of Garth’s friends in low places, so I can’t tell you his mindset behind this for sure, but I’m going to guess it wasn’t, “Am I doing this right? Is this how country music is supposed to sound? What’s the ‘right’ way for me to make my music?”
Because you and I both know, that isn’t the kind of thinking that creates a new sound, number one hits, epic success, or millions of dollars.
And, yet, when it comes to sharing your voice, your ‘sound’, in your content, how easy is it to fall into the trap of asking those very same questions? “Am I doing this right? Is this how my content is supposed to sound? What’s the ‘right’ way to share content?
I also know how tempting it might be to look at some other entrepreneurs content to inspire yours when you’re asking those questions.
Like, is there a certain formula you should follow? How long (or short) should it be? Should you be more poetic or formal? Maybe you use bold font or all caps? Or maybe e.e. cummings had it right and lowercase is where it’s at.
Here’s the truth: there’s no ‘right’ way when it comes to content. Just like there’s no ‘right’ way to write music that turn into #1 hits.
Sure, there’s absolutely marketing and business strategy you can use if you want your content to connect and sell more, but when it comes to your voice, your genius, and your style, the ‘right’ way isn’t found inside someone else’s content.
And, trying to find your way in someone else’s content tends to lead to a ton of watered-down copycat varieties or feelings that you’re doing it ‘wrong’ if you don’t fit into the current box. (I’d argue trying to cram yourself into someone else’s style or way of doing things would fall under the ‘wrong way’.)
The people you look up to and stalk for inspo have simply found the ‘right’ way that works for them. The greats you love, in music (and business), tap into their voice and sound and their way of expressing themselves. They know, there isn’t a ‘right’ way to make music (or content), and they work to find their own sound. Many of them create music that’s new to their genre or sometimes new genres all together. It’s finding what’s right for their work that ends up sounding so ‘right’.
Creating content in your business that turns your audience into raving fans who want to buy from you is no different. The ‘right’ way is all about tapping into and owning your voice, and trusting yourself enough to boldly share it, even when it’s different from what other people are doing online.
The more you stop worrying about getting it ‘right’ and lean into finding what’s ‘right’ for you and your business, the more you’ll skyrocket your success.
Wishing you your version of success.