Your brain is a sneaky liar that gets off on creating business drama in the most unlikely places.
It’s kind of like a bratty teenager that way.
One of the most common places I see my clients try to create drama in their business is with clients and customers.
Finding and solving problems that don’t exist in your business and for your clients is a great way to make things feel hard...which can feel weirdly self-soothing to find and “fix” if you have a story around hard work = money or feeling enough to deserve success.
After all, the brain loves finding problems and feels like it gets a gold star every time it finds one for you.
It’s time to dismantle the story that hard work + struggle = success and money.
Yes, you can do hard things.
Yes, business can be challenging.
Yes, you’ve overcome every struggle up until now and that’s something to honor, be proud of, and celebrate.
But, it’s a slippery slope when this gets turned into the story that you *have* to struggle to create success or that you *have* to hustle and grind it out to make money.
Solving problems that don't exist can create real problems. This can not only feel heavy on your side, it can unintentionally sabotage your client relationships and business.
You know how they teach in science class that correlation doesn’t imply causation? That applies to all of business. Be mindful not to link what you’ve overcome to the equation for safety and success.
Because the dichotomous truth is business success is often found along the path of least resistance.
Scaling is all about making more money *without* working more.
And, “the work” that’s hardest is often found in rewriting the stories and patterns that have you cling to struggle so you can let them go in exchange for more ease.
So before you “solve” a new client issue, check in and ask if there’s *actually* a problem that needs your attention or if your brain is being a brat and kicking up dirt for “fun”.
Then, do your clients and business a favor and don’t let a teenager call the shots 
.
Wishing you your version of success.
