If your business could talk, there’s no way it would say to you, “It would be really great if you could just grind it out and work 18 hours a day.”
I mean, that wouldn’t be a very smart business decision coming from your business.
Instead, your business would remind you: YOU are your business’ most valuable asset. You can’t work yourself into the ground or there is no business.
AND, I bet your business also wouldn’t say “Just go focus on self-care for the month, watch Netflix all day, and don’t worry about what the business needs. You do you, boo. You don’t need to show up or do anything at all. I’ll still make sure you get paid.”
There's no way your business would tell you, it's most valuable asset, to check out.
Instead, your business would remind you: You gotta take care of you SO THAT you can show up and take strategic action consistently like a boss to continue to bring in clients and cash.
Just like, if you were bringing on a new team member, I'm assuming you wouldn't say, “Let's just see how much we can make them hustle and grind it out, and how long we can have them take with each task.”
As a business owner, I'm pretty sure you’re thinking, “No, I would never, ever, ever do that because it wouldn’t serve me, my business, or my team!”
And if that same person you were interviewing said to you, “I really believe in going with the flow and doing things when they feel good. So, I'm just gonna scroll IG and watch TikTok and get things done if I feel like it.” You’d think WTF and wouldn’t hire that person, am I right?!
You wouldn’t expect a team member to grind it out and work all the time, but you also wouldn’t be ok with them checking out whenever they don’t ‘feel’ like showing up. Because neither extreme serves you or your business, and that’s why you’re hiring someone.
What I find really interesting is how many entrepreneurs don’t apply this same rationale to themselves as the most important team member and CEO running the business. The same standards of HEALTHY hustle apply to YOU as the most valuable asset in your business.
Because if your business could talk, it would remind you: it’s not either hustle harder all the time or check out and flow. It’s all about finding your healthy hustle, so you can consistently and strategically show up and take the aligned action your business needs to get you paid.
Showing up with your version of healthy hustle IS being a CEO and treating your business like a business, and that kind of mindset and action is what leads to profitability, sustainability, and scalability in and out of holiday season.
I’m curious, if you showed up for your business like you had a boss, how would you ask yourself to show up? What are the boundaries of healthy hustle you’d set for yourself?
Wishing you your version of success.
