The Game-Changing and Change-Making Approach for DEI with Annie Gichuru

If you’re here, I know you’re someone who cares about educating yourself as a human and entrepreneur so you can build a more culturally & racially diverse, inclusive and equitable online business.

I’m sure you’d also agree this is important, essential, and lifelong work. 

And, I also know questions can come up that stall or stop this work.

What do I do with what I learn? 

How can I actually make a difference?

Will I get it wrong?

Will I get called out…and, conversely, will I need to call someone else out?

While I hear you and your questions, I’m not the person qualified to answer them.

That’s why I’m honored to have a special guest, Diversity, Equity and Inclusion Coach & Consultant, Annie Gichuru, with me for a conversation about the power of calling in instead of calling out…

So you can be a genuine ally…

So you can create more diversity, equity, and inclusion in your business…. 

So you have some tools to be a part of the change…

You might already know Annie’s work from her podcast episode on ONE Question (Episode 24: ONE Question To Help You Build a Culturally & Racially Diverse Business) or from hearing me shout her program Represented.

But, if you’re new to Annie’s world, Annie is deeply passionate about representation through a racial justice lens and is an internationally certified coach supporting migrant women of colour and teaching how to call in instead of call out as an approach to build a more culturally & racially diverse, inclusive and equitable businesses.

I’ve personally worked with Annie inside her program Represented. I can’t speak enough to her work. Annie’s the real deal, and her approach and way of calling in is game-changing and change-making.

If you join me for one livestream this year, I’d argue that this is the most important for you as both a human and business owner!

Wishing you your version of success!

XO, Kim

• The quote that blew my mind from Loretta J. Ross’s TED Talk ‘Don’t Call People Out - Call Them In’ and Annie’s takeaways that apply to DEI and your business. 

• Annie’s love-based approach to DEI and anti-racism work, why this is revolutionary, sustainable, and the bravest approach to change.

• Annie explains the difference between calling in and calling out and why this matters if you want to do better.

• Concrete examples of ‘calling in’ and how to use this tool in real-life experiences so you know how to be a genuine ally in and out of business.

• Why DEI is essential for every business that works with humans (hint: that’s EVERY business) and how this work supports your growth, success, and even impacts your revenue.

Connect with Annie

Learn more about Annie’s work and access her resources on her website.

Connect with Annie on IG.