It’s not new news that things have changed online. Gone are the days where you can just post whatever, sit back, and watch the clients and sales roll in.
So, if you’ve noticed your reach going down, content not working the way it used to, or a slow down of leads from social media, you’re probably not imagining it.
The way we’re all consuming content and information has changed and even the way we’re shopping, looking for recommendations, and deciding who to trust is changing faster than ever. Whether we like it or not, AI is a big part of that shift, especially when it comes to visibility in an AI-driven world.
AI also isn’t going anywhere, so ignoring it isn’t a strategy (it’s avoidance).
That’s why, when I heard my friend Sam DiNicola, the founder of Sam DiNicola Digital, a boutique marketing agency, talking about a strategy to get recommended on AI (not just ranked or seen), I knew I had to talk to her and bring her on the podcast.
Join us in Episode 201, where Sam generously shares her decade of marketing experience and unpacks her ONE Question to Get Visible, Stand Out, and Sell in an AI-Driven World.
In this episode, Sam and I talk about:
- The visibility strategy Sam is using with her clients that feels Gary Vee-ahead-of-the-curve (and why most people are already behind).
- How AI is changing reach, discovery, and being found and why this matters for your business even if you don’t use AI at all.
- Why people are getting less traffic from social media, where that attention is actually going, and what you can implement to get seen and discovered by more right-fit leads.
- “AI slop,” how it affects everyone (even original content creators), the trust recession, AEO, and what it really means to be discoverable when people aren’t even “Googling” the way they used to
- How search behavior and buying behavior have fundamentally changed (ours included).
- The business advice that matters whether you’re using AI, social media, or old-school marketing, and why we can’t afford to ignore this shift if we don’t want to be the Blockbuster of 2026.
Whether or not you use AI in your business or plan to implement an AEO strategy, this is a valuable and relevant conversation for every business owner who wants to remain relevant and scale in 2026.
EPISODE LINKS
Get Sam’s Free AI Search Visibility Audit freebie here
Connect with Sam DiNicola:
Website: samdinicoladigital.com
On IG: @sam.dinicola
Sign up for free to join The Vault here: a private podcast feed with weekly mini-masterclasses on the mindset & strategies that are working right now to grow a six and seven-figure business.
Connect with Kim on IG: @kimargetsinger
Join Kim’s FB Group, Business Besties & Creative Bosses here
Have an unapologetic question you want me to answer in an upcoming episode? Submit your Q here
Book a free coaching consultation here
