AI is becoming a polarizing topic and for good reasons.
This week on the podcast, I had a guest marketing expert, Sam DiNicola. She shared ONE Question she asks to stand out in and sell in an AI-driven world, and how to get recommended by it.
We dove into “AI slop”, how it’s affecting reach, and the reality that AI isn’t going anywhere. Whether we like it or use it or not, it’s changing how we create content, how we search, and even how we shop and make decisions online.
On last week’s live, where I shared Part 2 of what I’m focusing on this year and my marketing and industry predictions, more than one person commented about how over AI they are, how awful AI content is, or how they’re choosing not to use it at all.
I've also talked a lot over the past year about what’s changed in marketing, what’s actually working, and how I can spot ChatGPT or Claude-written content from a mile away.
It’s also adding to the confusion in business. Because the pendulum seems to swing between “I won’t touch AI” to “here are my ChatGPT prompts” or “buy my AI bot,” depending on who you’re talking to.
That’s why, I’m talking about how I’m thinking about AI and two ways it’s giving me a competitive edge (I bet it’s not what you think).
I’m diving into:
The competitive edge no one wants to lean into and the two most valuable CEO skills that get you almost everything you want in business.
The role AI did (and didn’t) play in my best-performing masterclass, and how I’m using it to support landing page conversion rates far above industry benchmarks with stupidly low ad CPLs.
Exactly how one client and I used AI to strategically map every slide of her webinar and course funnel to support consistent “passive” sales.
The annoying truth about our human brains and the practice I commit to that supports my thought leadership and original content creation.
The impact of AI on critical thinking, creativity, and ideation, and why this matters if you want to stand out, build demand, scale to multi-six and seven-figures…and sustain your success.
Catch the replay for some real talk. My goal is to de-influence you, cut through the noise and hype, and help you walk away with the clarity to decide for yourself how to use (or not use) AI in your business to give you your own competitive advantage.
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