I know you’ve heard allll about the importance of consistency.
I preach the power of consistency for creating compound and sustainable results. After all, my business success and ease has been built on consistency, AND I don’t coach all of my clients to show up the same way.
Yes, the income and impact in your business is directly affected by your consistency. And, consistency looks different for every business and entrepreneur.
So often a new client who’s running their business solo with kids at home will come to me feeling overwhelmed and stressed that they’re not “consistent enough”. But, when we talk it out, it’s because they’re trying to have their version of consistency look like a business owner they respect online who doesn’t have kids and has a team and extra hands behind-the-scenes.
Consistency is another place one-size-fits-all doesn’t apply. And, it can be damaging to your business to set expectations of consistency that don’t fit what you can sustain in this season.
Something I like to support my clients with is getting clear on their consistency schedule. We get clear on what consistency looks like for them in their business...you know, and what they can commit to, consistently.
Consistency isn’t about perfectionism or doing all the things, all the time. It’s about finding a marketing cadence and schedule that works for you and your business that you can commit to more times than not, so you can get visible and build trust with your people.
This week, a reminder: don’t let “being consistent” be another place the online space makes you feel like you’re messing up or you make yourself wrong. Instead, get clear on the consistency schedule you can commit to. And, don’t forget, you can pay for consistency and this can be a great place to start delegating in your business!
Wishing you your version of success.