Ever notice the pendulum really swings in the online space between ‘hustle’ and ‘flow’ and the ‘right’ way to get those epic business results?
One side of the extreme is all about hustle, hustle, hustle, and work harder to book those clients and hit those income goals.
The other, more spiritual side to business teaches being “in the flow” and allowing business to magically unfold, with a focus on self-care and zero hustle. (Btw, I am all about self-care and the spiritual side of things. Not knocking either.)
I mean, Google Gary V. and the word ‘hustle’ and it will spit back all sorts of content claiming ‘hustle is the most important word in business’.
On the same day, you might find yourself scrolling IG and see someone like Gabby Bernstein. You see how much her work is all about ease and flow...letting it be easy, and manifesting results.
Both sides claim that their way IS how you get those shiny income results, and both sides kinda hate on the other. Which can be hella confusing. Which one is it? Hustle or flow?
My answer? Both and neither, which is why it’s (always) important to get your eyes back on your own business paper. Instead of letting the pendulum swing, I’d like to offer what I like to call “healthy hustle.”
Healthy hustle is all about combining that needed aligned action AND self-care, flowy energy to find *your* pace that matches *your* business’ current business goals. It takes into account the season of business you’re in and what your business actually needs from you to get the results you want.
Because if you peel back some more layers you might find Gary V. has a team, well more than a team, he has a company behind him, supporting his hustle. And, Gabby B. talks so much spirituality and ease that it’s easy to forget, she still has to sit her butt down to write the books you’re reading and show up consistently to create the content you’re consuming.
While they both appear to be on one side of the extreme of hustle or flow, you might discover they’re not really as extreme as they seem. You might see they’re also intentionally tailoring their description of hustle and flow to match what their audience wants to hear (ya know, marketing), and they’re both operating with some ‘healthy hustle’ that works for them.
The truth is, when it comes to business success and making more money doing what you love (on your terms), it’s not about the number of hours worked, but about the intentionality and focus behind those hours.
It’s about consistently taking action on the simple strategy that moves your business forward and letting that be more than enough.
It’s about working smarter, not harder.
And, it’s about letting the pendulum swing back to center instead of out to either extreme.
When you’re in healthy hustle, you take action from an intentional, aligned, grounded, and confident space - you bring that flow to your hustle. And, you take time for true self-care instead of checking out and ignoring business needs.
So next time you’re hearing the message to take more action in one post and to chill out and let it be easy in another, instead of getting pulled into either extreme, ask yourself, “What does my business need from me to keep moving forward? What’s the healthy hustle that gets me there?”
Your answers will help you get clear on *your* healthy hustle.
Because healthy hustle is a personal thing. You can’t outsource what’s right for you or your business goals by looking at what someone else is doing, but you do need to show up for your healthy hustle to build, grow, and scale a profitable business on your terms.
Wishing you your version of success!