When it comes to selling (with heart), something I talk to my clients about is the idea of separating out their thoughts from the mindset of their clients.
Because one of the most common mindset ‘blocks’ that holds so many entrepreneurs back from making more money is listening to the noise from outside sources and hearing it as your truth.
When you’re not doing the work to manage your mind, it’s tough to know what thoughts are *actually* yours and which thoughts are the smoothie of everything you just consumed online. This is especially true right now when the volume online has been turned way up.
It’s human nature to assume everyone you come in contact with is having the same experience and perspective as you. Since you’re a human running a business, this is also true during sales conversations when it’s essential to focus your attention on helping the person in front of you navigate *their* mindset.
Without this separation between your mindset and your people’s, it’s easy to project all your insecurities, fears, and assumptions onto a potential client.
True listening goes out the window when you aren’t clear on the difference between your mindset and your potential client’s, and it’s easy to become a ‘mind reader’ (anyone who’s ever been in a relationship knows how well mind reading works). And, since your brain is *excellent* at finding evidence that supports its limiting BS, it will ‘hear’ all the proof it needs to confirm your mindset during a sales call if you’re not doing the work to get clear on your thoughts.
Your ability to quiet your internal chatter is directly correlated to your ability to create space and get quiet enough to get clear on *your* thoughts and ideas 👈🏻those thoughts and ideas are the cornerstone of what makes your work unique, the value you create, and in turn, the money you make.
The power comes when you KNOW the difference between your mindset and thoughts and the mindset of the person you’re speaking to. When you’re able to leave your thoughts to the side (and know they’re *yours*) and focus all of your attention on understanding the mindset of a potential client, magic happens.
When you’re able to identify your thoughts as exactly that, *your* thoughts and remain open and curious to the thoughts of someone else, you step into heart-centered selling with service (that sells way more).
And, when you can sift out your mindset from the mindset of a potential client, you’re able to lean into objections and following-up with ease because it’s no longer about you (and your thoughts) and all about serving the mindset and needs of someone else.
Do the mindset work to stay focused on your path instead of getting lost on one of the thousands of forks someone else is asking you to follow them down is how you not only create business success, but also how you create YOUR version of success.
Because one of the most essential roles of a CEO is the ability to ideate, innovate, creatively problem solve, lead, and take a higher-level view of your business. And this sort of thought work requires the kind of thoughts that come from a quiet, disciplined, and managed mind.
Managing your mind IS the key to being a CEO and managing your business and making bank. This isn’t a ‘nice to have’ or a ‘if you believe in the woo’, it’s truly THE thing if you want to build, grow, and scale a profitable, sustainable business that stands out online and continues to make money long after lockdown.
What do you think? Do you think it’s important to know the difference between your thoughts and mindset and the mindset of your potential clients? Comment below and let me know!
Wishing you your version of success!
