It’s hard to say ‘no’ to money.
It’s tough to shut down something that’s generating some revenue.
It takes some serious discipline and a strong mindset to turn down an opportunity for possible income.
And, it tests your belief and trust to invest money in something before you’ve ever made a cent.
Sometimes, though, the fastest way to make money doing what you love, is to stay in your lane, stay focused on your ONE offer, and to say ‘no’ to the distractions wearing dollar signs.
And, every once in a while, we have to give up a little money here and there, to create space for way more somewhere else.
I’ll share that I’ve turned down tons of great money-making invitations (when I was barely scraping by in business and today when my business is sustainable and thriving) and closed a profitable program in exchange for focus.
In fact, one of the best decisions I made in business that’s allowed me to build a six-figure business and booked out practice with a waitlist months out was deciding to go all-in on one offer and working it until it worked.
This meant closing down a profitable program I was running and putting a ton of ideas on the back burner indefinitely.
It meant getting clear and owning my zone of genius, the way I BEST serve my people, doubling down on my ONE offer, believing in it, trusting it, and going after it without distraction.
Sometimes the quickest way to kill your business’s profitability is by saying ‘yes’ to all the other ways you could make money at the expense of focusing in.
It takes so much mental focus and mindset strength to build, grow, and scale a profitable business and that “shiny object syndrome” is REAL. The truth is, opportunities are everywhere, but focus is rare.
But, when we focus in on one thing at a time, business becomes REALLY simple.
We know what we’re marketing to, we know what we’re speaking to. We get EXCEPTIONALLY good at selling and delivering that ONE offer.
We also hone our offer and continue to refine it, the marketing and sales side run smoothly, operations become a breeze, and clients and customers continue to get better and better results and have better experiences. And, that’s what it’s *really* all about, right?!
I believe this so strongly, this is one of the reasons I continue to choose slow growth over scaling quickly. Because here’s the magic: not only does focus serve us as business owners, it also amplifies results for our clients.
I’m curious, how might saying ‘no’ to one money source open up MORE money for you in your business doing what you love?
