I asked my client on a recent call if they even wanted to do the work they were selling.
I was met with a good minute of silence and probably wasn’t the most popular person for a little while.
But, the silence and following answer of “no” said everything.
Y’all sometimes things feel hard in business and are a tough sell because the truth is, we don’t want to fucking do them.
Here’s the thing, our brain will do everything in its power (which is a lot) to give us what we *actually* want and what feels good...especially if that also happens to be the easy thing.
Here’s the other thing, people are smarter than we sometimes think. And, while they might be able to put it into words, they can sense when something’s off and when you really don’t want to be doing what you’re saying.
Wanting to help you build, grow, and scale a business you’re wildly in love with that also makes you bank isn’t just a fun sounding saying I can up with, it’s what I believe is needed if you want to be able to create AND sustain success.
And, while there are always ‘shit sandwiches’ in any industry if you don’t love your work, business, and the day-to-day of running your business, I promise, it’s going to pretty dang hard to sell anything, yet alone sustain success.
So, my not-so-popular but very important question to you: do you WANT to do the work you’re selling?
And, if your answer is anything other than ‘hell-to-the-fuck-yes’, my invitation to you is to find and sell what gives you that full-bodied, joyful yes.
I can’t tell you how many people book calls with me frustrated at the effort they’re putting into their business and the lack of results they’re getting...and, when we peel back the layers, it turns out, they either don’t like what they’re doing, don’t like what they’re selling, or don’t like their business model.
If you don’t like what you’re doing...if you secretly kinda hate your business..tell me, why would (or should) anyone buy from you?
It’s sorta like dating, if you don’t love yourself, how do you expect someone else to love you? Well, if you don’t love your business, how do you expect someone else to love it?
And, this isn’t even about believing in what you’re selling, which is an entirely different can of worms.
This happens at every stage of business, from new business owners to those of us who have been around the business block.
Even if your clients and customers haven’t noticed, if you aren’t feeling the love for your business, it will creep up on you and your results. Our brain will work on getting its sabotaging hooks into our results until we find ourselves in a situation where we’re forced to make a change.
This is one of the 9,432 reasons I’m obsessed with helping my clients not only build profitable businesses, but businesses they love running. Because a business you’re wildly in love with is one that will make you money on repeat.