When I was still acting, I would do what was called an ‘agent workshop’ or showcase.⠀
Basically, I’d pay to perform a scene in front of a few agents.
The format was setup so you’d perform your scene in front of three agents all at the same time.
The agents then all individually rated your performance and left feedback (privately on a form).
So, you’d think, going up and performing the same scene for everyone at the same time, you’d get three pieces of paper handed back to you with pretty similar notes and scoring, right? After all, every agent just watched the same performance at the same time in the same room.⠀
Except that wasn’t always the case.
So often, you’d get three pieces of paper back with three different scores, different notes, and varying degrees of interest in representation.
One person would want a meeting with you, while another would say no thanks.
One person would sing your acting praises and another would leave you notes on what they didn’t like.⠀
Again, based on the same performance.⠀
Y’all, this is SO important for us to recognize as business owners because the same exact thing happens every damn day online.⠀
You share your brilliant work, and three people can read, hear, watch it and have three completely different opinions and responses.
Because each and every one of us is bringing our lens and what we’re looking for to everything we do and this influences our perception.⠀
It’s so easy to latch onto the one negative comment, or the person who says we aren’t for them and take it as truth versus recognizing that’s only *their* truth, and there are just as many people who will have completely different opinions based on the very same thing.
The sooner we see this as simply human nature, the faster we can let it stop meaning anything about us and our work...ya know and lean further into our message and work that resonates with OUR people.
It’s ok not to be for everyone.
It’s normal not to be for everyone.
In fact, it’s only when you find yourself appealing to everyone that you want to pause, step back, and get curious what’s gone wrong ;).