I’ve heard some wild sh*t lately in our industry.
Because I run an all 1:1 coaching model, I’ve seen and see the behind-the-scenes of a lot of businesses at every stage. Between my clients and peers, I also hear a lot of what’s going on in our space.
For most of my 6 ½ years running this business and supporting clients with theirs, most of what I hear is good and great. For the majority, our online space is pretty remarkable and something I feel blessed to live in a time to experience and grateful to be a part of.
Over the years, there’s always been some outlier information that seems a little bonkers, a story we’ll hear of something that’s downright shady, or a program someone was disappointed with.
But recently, I’ve been hearing more and more about marketing that’s, frankly, not so great and not all that ethical.
That’s why I went live for some real talk about marketing in our space and your responsibility as a business owner.
Whether you’ve been around the business block for years or are just getting started, this is an important conversation for anyone marketing, selling, and buying online.
We jammed on:
shining a light on what I’ve been hearing to create awareness for you as both someone selling and buying.
diving into the impact this has on our industry and what this means for your marketing and sales approach.
unpacking the biggest way I see this causing ethical and caring business owners to pull back and the mindset shift that’s essential so you can be a part of the solution instead.
the important distinction to make so you’re not getting yourself caught up in past investments or putting pressure on yourself to create perfect programs and results so you can show up, take up space, and sell with integrity.
the *best* way to approach creating new offers, booking clients, and scaling your income so you’re building a business on your terms, that’s of service, and allows you to bring in real money and client results you’re proud of.
Join me in the replay below.
Wishing you your version of success!
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