Even just a few years ago, if a client came to me struggling to bring in leads or make consistent sales, I always looked at two things first.
How often were they posting?And how often were they selling directly?
Because back then, the rules were clear: more content = more reach = more clients. The people who sold more, made more.
I literally used to say, “If you want to sell more, sell more.”
But the online space looks different today.
What worked to get noticed, known, and paid in 2019 isn’t what’s converting in 2025. And the advice to “just post more” or “sell more often” isn’t working the same way and can even hurt your results.
That’s why, this week, I’m talking about why the old rules of marketing don’t work anymore, and the two shifts I’m coaching my high-level clients through right now to close out the year with $10k–$100k months.
Im sharing:
How marketing has evolved (and what’s still the same), and 3 things you naturally do that will make your content stand out and sell more right now.
The kind of content I’m seeing resonate and convert in a crowded, AI-driven space when trust is down.
The shift to promo and sales posts + emails that’s helping my clients and I continue to sell out launches and fill programs and waitlists.
Because marketing does still work, and you can close out the year with $10k–$100k months, it’s just about making a few strategic shifts and updates to your approach.
Catch the replay below!
XO, Kim
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