Raise your hand if authenticity is a core value of yours.
I’ll raise both my hands
Showing up as who I actually am, and sharing a real look bts at my business journey and what’s working for my clients and me to get big results has been a priority of mine from day one.
But, what if I also told you, for as important as authenticity is in your marketing, this might also be the very thing *killing* your message, putting you in “friend zone”, and making it harder than it needs to be to bring in the right people who are ready to hire you and invest in your programs?
And, NO, I’m not suggesting you need to be INauthentic or lie to make sales.
That’s why I’m giving it to you straight and dive into why “authenticity” is killing your message & what to shift for more sales *without* being fake.
I’m covering:
why I told a recent client during a Your Marketing Multiplied Strategy Intensive that her vulnerability was watering down her authority and pushing away clients and what we shifted to keep her in integrity and reposition her as the go-to expert.
how to be *strategically* vulnerable and authentic to get noticed online, create know, like, and trust, and attract (instead of repel!) clients who want to hire you.
the easiest way to create content you know will stop the scroll, build relationships, and bring in sales in 2024.
Join me for the conversation!
XO, Kim
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