Ever since I opened up my new strategy intensive, Your Marketing Multiplied, I’ve had a chance to connect with more of you and support you with your messaging, positioning, and content strategy.
Shameless plug: these intensives have been epic and are my new favorite thing aside from my on-going 1:1 partnerships (those will always have my 
).
It’s so fun to see how much can shift in a week. And, how even when you already have a solid strategy, we’re able to find the places it’s still a bit watered down and generic to tighten it up and position you as the go-to expert in your industry…so you can more easily command higher rates, sell out your group programs, and set yourself up for $250k years and above.
I’ve also noticed some common themes and places content is feeling confusing or where some of you are still stuck in what was working 2 years ago, instead of what your audience needs to hear from you today.
That’s why I went live to highlight what your content needs to position you as a go-to expert in your industry.
I’m not diving into anything we haven’t talked about before, instead I’m going a bit deeper and workshopping these concepts with you.
I’m walking you through:
the “how” of using “strategic vulnerability” to not only stand out, but also build a deeper, know, like, and trust with your people.
what thought-leadership driven messaging is and isn’t, so you know exactly what to lean into so you come across as the expert you are.
examples of what it looks like to get more specific — because you know specifics sell, but I also know everyone thinks they’re being more specific than they actually are
and this shift alone can blow up your marketing.
XO, Kim
WANT MORE? YOU CAN FIND MORE FREE TRAININGS INSIDE MY Free Facebook Group Business Besties & Creative Bosses!
