Even though it seems like we should be talking about Halloween right now instead of Black Friday or end-of-year planning, there are only 44 days until Black Friday and 78 until the end of the year. 
I know this time of year can also be one of the most confusing, busy, and stressful.
Which tends to lead to throwing together last-minute sales “just to see what happens”… or skipping out entirely and missing the chance to close the year out strong because it feels like, “what’s the point?!”
But this season can also be one of the most lucrative times of the year for a lot of businesses and what sets you up for a successful 2026. It’s also one of those times where a little planning and perspective can change everything.
And, like so many things, what worked a few years ago looks different now.
That’s why I had this conversation about what my clients are focused on to close out Q4 with an extra $10k-$100k.
I dove into:
What’s shifting in the online space this season, how Black Friday sales have changed, and why that matters if you want to bring in an extra $10k–$100k of revenue before the year ends.
How to strategically market and sell through the end of the year to set yourself up for a profitable start to 2026.
What you need to know about launching or selling this time of year, even if you’re not planning a Black Friday sale.
Whether or not you’re running a Black Friday sale, this conversation will help you understand what’s actually working this time of year and how to close out the year strong.
Catch the replay below!
XO, Kim
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