You’ve heard me and everyone else online preach the power of consistently sharing original content to form connections and make sales.
Gone are the days of throwing up someone else’s quote or reposting memes and calling that a content strategy.
It’s loud online and the content of your content matters if you want your effort to pay off with clicks, views, listens, and buys.
So, how do you strategically create content that positions you to reach your business goals?
Join my friend and the Chief Officer and Owner of Buzzworthy Content, a content marketing agency for world-changing brands, Jessica Johnson, and me in this replay for a deep dive conversation into two core content strategies that are easy to overlook and essential for conversions.
We’re bringing two lenses, the agency owner and content creator/business owner perspective, to unpack these two foundational content strategies, why they’re essential (but also easy to gloss over) if you want to create content that stops the scroll and connects with your audience, and how to use these strategies in your content to serve your marketing and income goals.
Whether you’re just getting started with content marketing or have been creating content since Periscope was cool, this is a conversation you don’t want to miss.
Wishing you your version of success!
Jessica and i jammed on:
The changes we’ve seen in the online space and with content marketing over the last 15 years and what’s working NOW to connect and convert.
Why foundational marketing principles are important to revisit, even if you know and understand them and have grown a successful and profitable business.
A core strategy that impacts every word of your copy and some key questions Jessica uses with her writers to make sure they’re nailing content for their agency clients.
How to shift from more formal and academic or journalistic style writing to creating content for social media so you know how to stop the scroll and speak in a way that has your people listen, click, and buy.
A common trap many entrepreneurs fall into when it comes to content creation and how to avoid this pitfall so you’re not leaving money on the table.
The #1 thing to get clear on before creating a piece of content to ensure you’re serving your bigger picture business goals and leveraging every word you write for more impact AND income.
Candid, behind-the-scenes peeks at both of our content journeys and real talk about the growth that’s led to marketing and growing multi-six-figure businesses online.
Connect with Jessica and Buzzworthy Content here and snag her Freelance Copywriter Starter Kit here .
WANT MORE? YOU CAN FIND MORE FREE TRAININGS INSIDE MY Free Facebook Group Business Besties & Creative Bosses!