I heart content. It's the #1 marketing tool that's helped me build a successful six-figure business that makes me five-figure months on repeat.
More importantly, I love supporting my clients with their content, so they can show up confidently online, take up more space like the bosses they are, and get a damn good return on the time they spend creating that content.
Something that comes up regularly as I review clients' content is the difference between content and content that's strategically being used for marketing to help us connect and convert more paying clients.
That’s why I taught this mini-training to talk about the difference between content and a content strategy that sells. I also shared 5 ways you can take your content and turn it into a strategic money-making marketing-machine.
We jammed on:
💰The deposit you want to make in your business (and relationships) that sets you up for success and ease.
💻How to turn your content into a money-making marketing-machine.
💡The #1 thing your content is missing.
🔍What to focus on to turn your content into a content strategy that sells.
👉🏻The Hansel and Gretel approach to creating content that converts online.
📝The two questions you want to be clear on if you want to create content that stands out and brings in clients.
🙌🏻An quick-and-easy tip for making your content connect more with your people.
😳The truth about vulnerability in your content and how to be strategically vulnerable.
✔️Include more of this in your content to stop getting ‘friend-zoned’ and connect with more paying clients instead.
Want more? You can find more free trainings inside my Free Facebook Group Business Besties & Creative Bosses!