Whether we like it or not (and I imagine a lot of you reading this are in the ‘not’ category), it’s also a masterclass in marketing, PR, and what drives attention, virality, and sales (hint: sex doesn’t actually always sell).
That’s why I’m going live on Substack TODAY at 1 pm ET to dive into Sweeney’s ‘Just Sports’ ad controversy & marketing masterclass.
If your algorithm isn’t also showing you women training, politics, and NYC real estate, and you’re not sure what I’m referencing, the online gambling app, Novig, launched their first national ad campaign, featuring Sweeney nude and holding strategically placed sporting equipment on Sept. 9.
But, for our live, I’m more interested in the takeaways that affect and benefit you and your business, specifically:
The truth about ‘sex sells’, why this matters, and what I remind my clients about attracting empowered, right-fit clients.
What this campaign tells us about what’s working to drive virality.
The real reason most of us hold back in content (that has nothing to do with nudity) and what the backlash Sydney’s getting teaches us about the self-trust and regulation that’s required with more visibility.
Selling quick wins, secrets, and sexy results and what this has to do with the trust recession and your customer journey.
WANT MORE? YOU CAN FIND MORE FREE TRAININGS INSIDE MY Free Facebook Group Business Besties & Creative Bosses!
