Remember that reel I told you was blowing up with haters in the comments?
They’re still coming… and so is the reach.
At the time of writing this, it’s at 406k+ views and counting. But bigger than the views is the engagement: 1.4k+ comments, 114shares, 238 saves, and the most follows I’ve ever gotten from a single post.
Depending on how you define “viral,” this isn’t my first viral reel, but it’s my biggest one yet.
(I consider anything that massively outperforms your audience size as viral, while some people consider 1M+ views the benchmark.)
And you know me, I love studying my content and data. So I’ve been breaking down why this popped, what actually matters for your business, and what doesn’t.
Because while going viral can be exciting, it’s not always what people think it is.
I’ve also supported clients whose reels have hit 1M+ views, and I can tell you: It’s not just about reach - it’s about what that reach actually does for your business.
That’s why I’m sharing:
The exact factors that made this reel pop, and why this was the perfect storm for virality.
The truth about going viral: the good, the bad, and the neutral effects on my business.
My biggest takeaway from this (and my other viral reels) about what actually increases reach and engagement.
My thoughts on what really matters for your business - and what doesn’t - so you’re not chasing vanity metrics that don’t move the needle.
XO, Kim
WANT MORE? YOU CAN FIND MORE FREE TRAININGS INSIDE MY Free Facebook Group Business Besties & Creative Bosses!
