It’s no secret that what’s working online has shifted dramatically since 2020.
We’ve talked about this in multiple ways from what’s working right now to bring in sales and my marketing predictions for 2024 (which are already playing out to be true).
As I continue to study what’s making clients’ content POP and convert and my own marketing data, there’s ONE adjustment I’m noticing across the board that’s determining what’s getting seen and landing (or flopping!).
That’s why I went live to spill the tea and give you a mini-masterclass on ONE component your marketing NEEDS if you want to get visible and sell.
Because I already know you’re pouring a lot of time, energy, and heart into your content and it’s discouraging and frustrating AF to end up with only your mom and partner liking it.
It’s also tough when you feel like your content is good, and you don’t understand what you need to shift to be able to get more eyeballs that turn into followers and potential clients.
I’m making this SIMPLE so you know exactly what to focus on, and I promise you this has nothing to do with your content not being good enough or trending audios (though, not mad at those).
This is a foundational business principle we had the luxury to gloss over back in 2020, and a crowded industry is asking all of us to tighten this up — and, I got you covered.
Wishing you your version of success!
XO, Kim
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