Let’s play two truths and a lie: business style.
Let’s see if you can catch the lie:
1. A passive revenue product is the easiest, hands-off way to scale.
2. High ticket is out, memberships are in.
3. A simple opt-in sent to a funnel is the best way to sell out your next launch.
Ok, I’m being cheeky. The truth is, these are all lies, and they’re also all true depending on who you ask, what business you run, what offer you sell, how long you’ve been growing and nurturing your audience, your zone of genius, and what works for you.
Even the truest of business truths won’t be true for everyone - just like the biggest “lie” and falsity in any industry will always have an outlier proving the opposite.
This is also why it can feel confusing AF online, whether you’re brand new to business or have been around the block for years. There’s a new half-truth shared every nano second (made up stat), and the louder the microphone, the more validated it can seem.
That’s why I went live to unpack what’s actually true online, and how to know what to apply in your business for big results.
I’m diving into:
why it’s essential to practice discernment with any content you’re consuming (including mine!), how to avoid the pendulum swing and assuming everyone’s full of it, and the number one voice to come back to for long-term success.
the most common business “lies” I hear and what’s generally true in today’s online landscape, the kernels of truth in these narratives, and permission to be the exception to the rule.
my favorite form of passive revenue, real talk about opt-ins and funnels, and what’s up with high ticket versus easier access models like a mastermind.
why I continue to only offer 1:1 coaching, why I contradict myself almost daily and often give completely different advice, suggestions, and even approach clients differently when talking about the same topics and what this has to do with you, your strategy, and making six and seven-figures on your terms.
Wishing you your version of success!
XO, Kim
WANT MORE? YOU CAN FIND MORE FREE TRAININGS INSIDE MY Free Facebook Group Business Besties & Creative Bosses!
