I was having a conversation with a client around her pricing.
Specifically, why she wasn’t holding to her rates and kept changing her packages as a result.
Maybe you’ve been there, too?
One day you’re feeling pumped up and sold on yourself, ready to raise your standards and prices to match.
Or you just watched so-and-so brag about how much they charge, or conversely pay their various coaches and team members, and feel ready to rise and charge more.
Except, on the next discovery call you have, someone tells you that they can’t afford it…
Or worse, that they’ll think about it, only to email you back to say they went with someone else - who charges less.
And, you feel like a fraud, silly for asking for so much, and simultaneously pissed at yourself for f-ing up that opportunity, so you immediately change your offer and prices…again…and start thinking about what else you can add into your packages and programs to make them more valuable.
But, what if this has less to do with your pricing and more to do with your mindset and marketing?
That’s why I went live to talk about the kind of marketing (and mindset behind it) that brings in clients who want to work with YOU at any price point.
i'm breaking down:
why being the cheapest and charging less than everyone else in your industry isn’t always a good thing, and how this strategy can be a race to the bottom.
the number one way I see smart business owners leave money on the table when pitching their services, and what to adjust to weed out the bargain hunters and bring in clients who care more about working with YOU than what they can afford.
the mindset shift my client made to get her brain and energy behind her offers in a way that allowed her to show up on discovery calls and have clients ready to pay her whatever the cost.
the belief you can adopt to stop the pricing back-and-forth dance, get locked in on your rates, and sell in a way that compels people to want to hire YOU even if you’re charging more than the “competition”.
what everyone seems to have forgotten about marketing and the “secret” for positioning yourself to attract right fit, hell yes clients who can’t wait to pay you (without talking about your income, lifestyle, or even client results).
Join us for the conversation in the replay below.
Wishing you your version of success!
XO, Kim
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