How To Leverage Your Content For Sustainability And Scalability

You and I both get the power of content for marketing, starting and building relationships, positioning you as the expert, and bringing in qualified, ‘hell yes’ clients to get (and stay) fully booked.

I’ve posted content daily for the past 5+ years, and it’s played a big part in helping me stay fully booked and build a multi-six-figure business.

I support clients behind-the-scenes with their content strategy and witness first-hand how content has the ability to help you build, grow, and scale a profitable business.

Consistent content really does connect, convert, and bring in clients and cash deposits.

But, what about those times you’re out of new ideas?

Or life is happening around you and you're feeling a little tapped for time and creative energy?

Or you’re busy, you know, running your growing business and serving clients?

How do you keep up with the content machine to sustain and scale your business without feeling like content has become your life and burning out?

This is a conversation I’ve been having with clients a lot recently, which is why I went live to bring that conversation to you and talk about the art, strategy, and mindset of repurposing content for sustainability and scalability in your business.

We broke down the normal resistance and fears that come up around repurposing content and the essential mindset you need when it comes to content creation if you want to scale.

I also shared how I think about content, repurposing, and practical tips we use in my business to leverage past content to create whitespace for new ideas and higher-level content creation and how this supports business growth and next-level income and impact.

Wishing you your version of success!

XO, Kim

WE JAMMED ON:

• Content 101 and why this form of marketing is so powerful for helping you build, grow, and scale a profitable business with more ease.

• How content and marketing changes as you build and scale your business and what you need to know so you can continue to consistently bring in income and create an impact without burning out or sabotaging your results.

• The three most common forms of resistance to repurposing content I hear from clients and reframes that can support you in shifting your mindset to leverage this time-saving strategy.

• One of the most powerful benefits of repurposing content no one talks about and how this can help you connect with your audience, deepen relationships, and increase conversions. 

• The two types of content we use in my business, how I think about these, and you can focus on in your marketing strategy for sustainability and scalability. 

• A behind-the-scenes look at how we repurpose content in my business for more connection, conversions, clients, and cash without spending more time creating. 

• Practical tips I share with my clients to help them get more mileage from their content to save time and make money.