You might have heard the news that I started a Substack this week.
Or that might be new news to you (you can find me, and read more about how the rules of business have changed again here).
And I know, because one of my clients pointed this out, whenever we see someone who’s been in business for a hot second and is considered a thought leader in their space do something new, it can make us wonder what the strategy and thought process behind it is.
I also know, again thanks to my 1:1 clients, just how confusing and hard content feels right now for a lot of people. After mindset, this is the number one thing my clients at every level of business have been bringing to coaching lately.
And for good reason.
Our marketing has always mattered. And, in a saturated online space filled with AI slop, where trust is down and attention spans are shorter than ever, building relationships, or what I call your social currency, through your content is something none of us can afford to ignore or phone in anymore.
That’s why I went live to take you behind the scenes and share how I’m thinking about content right now as a high-level business coach.
I’m diving into:
My goal for the year, the *type* of content I’m focused on, and how to know if this is the right focus for you too (or if you actually need something different).
When to “pick and stick” versus when to consider adding a new strategy or platform, and why I decided to launch a Substack now.
My thought process behind content overall, what I’m seeing perform the best, and how I’m discerning what to share across different channels and platforms.
Real talk about being a newbie again, my expectations and timeline I’m committed to, and the (humbling) benefits of a beginner’s mindset when it comes to scaling your business.
I’ll also share what you can expect from our lives moving forward, so you know when to tune in for the next mini-masterclass on the mindset and strategies that are actually working right now to scale to six and seven figures.
Catch the replay below!
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