I dislike when someone slides into my DMs with some BS I don’t want or need as much as the next person.
Especially when it’s coming from someone who clearly hasn’t mastered what they’re trying to sell me, or is a copy and paste message making assumptions about my business and me.
I’m talking to you, rando with 5 followers, 3 posts, and an offer to help me with my social media marketing strategy and a promise to bring in 100 leads per week (what would my fully booked, 1:1 business even do with that?!).
Point being: selling in the DMs has a pretty bad rap for good reason.
Most of the people teaching and using this as a strategy have lost the plot, and are sending messages that are landing unopened, are unwanted, and in some cases, are downright annoying or offensive.
So, like most things in our space, the pendulum seems to swing to either extreme when it comes to using a DM strategy or cold outreach.
That’s why I’m giving you another perspective on using cold outreach, how I made an EXTRA $41,150 in the DMs, and how my clients are using this strategy to increase their sales and revenue, too.
I’m diving into:
zooming out at the bigger picture and what’s working right now to increase sales, whether you’re launching a group program or selling 1:1.
why copy & paste messages aren’t “wrong”, but what most of them DO get wrong and leave out, and how to adjust your approach to get more responses from your messages.
the truth about cold pitching, the strategy I teach my clients that’s worked for me in EVERY career I’ve had to open doors, land gigs, and make more money.
how to warm up cold messages, why most people won’t do this, and how this sets you apart online and opens up networking and revenue-generating opportunities.
where tools like manychat play a role in this strategy and how to incorporate automation to grow your business in the DMs.
Wishing you your version of success!
XO, Kim
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