Have you started incorporating ChatGPT into your business strategy?!
It’s pretty wild how smart it is and what it can do, isn’t it?! I’m blown away and still a little creeped out at just how good it is every time I ask it a question.
I’ve also forgotten it’s not a person and thank it for its help, lol.
But, you know when I don’t forget it’s not a person? When I read content that’s copy and pasted right from ChatGPT.
Not because the post isn’t any good - AI has skills. But, because it’s always missing a little something, something that connects me to the human on the other side.
In fact, this is a recent note I’ve been giving clients when I edit their content, whether they or ChatGPT wrote it. Because the online landscape has changed, and what stops our scroll and compels us to pay attention in 2023 isn’t the same as it was even a few years ago.
That’s why I went live to break down the exact content strategy shifts I’m making - and suggesting to my clients - so we don’t sound like ChatGPT.
I’m diving into:
the number one note I’ve been giving my clients, that every business owner using social media to sell NEEDS to understand - even if you’ve never touched ChatGPT.
how I think about using AI support in my business, and how to set yourself up for success instead of adding to the noise.
my prediction for the type of content that will BLOW UP, why I think you can’t afford to gloss over this, and how to find *your* way of using this strategy so you’re one of the voices people are listening to and buying from.
a reminder that’s not ChatGPT specific, but relevant to the stress I know is being kicked up by AI and algorithms, about the kind of marketing that actually drives sales on social.
Wishing you your version of success!
XO, Kim
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