We’re talking sales strategy today while we get into the holiday shopping season.
Because if you’re in the U.S., you’re likely getting ready for a feast and togetherness of some kind this week for Thanksgiving, and wherever you live, as a business owner and consumer, I’m sure you’re hyper aware of some of the biggest sales days ahead.
Whether you’re having your own Black Friday, Small Biz Saturday, or Cyber Monday offer or are participating on the buying side, wallets will open this weekend.
I’m not here to tell you if a last-minute special makes sense for your business model and strategy or if you should spend or save - you do you. I am here to dig into one of my favorite topics with you, sales psychology, and some of the lessons this spendy weekend can teach every entrepreneur and having people say, “Take my money!”, all year long.
That’s exactly why I went live to dig into Black Friday sales lessons for making bank ANY day of the year.
We jammed on:
core sales principles that are timeless and work to help you get paid in any season.
a business trap to avoid so you’re not sabotaging your brand, positioning, or revenue.
the mindset to steal from Black Friday sales and adopt all day every day to help you bring in consistent clients and cash.
how understanding sales psychology will also help you support your audience (and yourself) to make smart investment decisions that minimize buyer’s remorse and returns.
some of my wild, in-the-moment examples
to help you anchor in these sales psychology concepts so you know how to apply them to your business and offers to sell more any day of the year.
Join me in the replay below.
Wishing you your version of success!
XO, Kim
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