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Kim Argetsinger

Mindset Coach and Business Mentor

Barbie’s $162 Million Dollar Opening Weekend and Masterclass in Marketing that Creates Buzz

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I’ve had “Watch me dance, dance the night away” in my head for three days.

I only *just* saw the movie last night, but we danced the night away on our bikes in a recent spin class to the song and the rest of the Barbie soundtrack, and it’s wormed its way into my and apparently most of the world’s brain - just like the marketing campaign of the Barbie movie.

I know I’m gonna get some Barbie hate for admitting this, but I was never a Barbie girl growing up. I didn’t get it. Or maybe I was just busy running my kid business ventures and putting on plays 😜

So, naturally, when the movie was first announced, I didn’t give it much thought. If anything, I might have eye-rolled and been a little judgey. For those of you who have seen it, I was more Sasha than her mom, Gloria.

Now? Well, hubs and I managed to get tickets to one of six, booked-out showings yesterday and have been discussing it ever since.

Talk about the power of brilliant marketing, strategic storytelling, and leveraging art to share a message.

Whether you’re silently wondering wtf the fuss is all about or got dressed up in head-to-toe vintage pink Barbie attire to watch opening night, there’s an epic case study and masterclass for every entrepreneur in the film’s marketing, storytelling, and brand messaging.

That’s why I went live to think pink and talk Barbie: the branding and marketing behind a $162 million dollar opening weekend.

I’m diving into:

  • the truth about sales I learned during my acting days, and how Barbie schooled us in the art of having people say “Take my money!” before ever watching a single scene (hint: this is what got me in a theater in the middle of a work day so I could snag a seat).

  • the messaging update Barbie nailed and why this is essential for any business that wants to stay relevant, and why I think the film is genius for the brand’s longevity.

  • key lessons you can steal from Barbie’s strategic storytelling to become the go-to business everyone is talking about.

  • the essential takeaway for every business owner about what’s behind this movie’s success and how you can apply this for your own stand out and show-stopping results.

Wishing you your version of success!

XO, Kim

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